Social Media Campaign (350 Points) Essay Example | Topics and Well Written Essays - 2000 words

Social Media Campaign (350 Points) - Essay Example The analysis of the Starbucks Company in the advertising World will be based on media planning, media buying and interactive marketing section of the Austin’s advertising website (University of Texas, 2015). The Starbucks Company has a media planner whose role is to determine the best advertising options for the company’s coffee brand. These options can be traditional like the use of newspapers or the modern methods that entail the use of facebook and twitter handles. The determination on which method of advertising to choose from depends on the seasons as depicted in sales. Mobile (social media), print, broadcast, outdoor, public service, product placement and online advertisement are used by planners. This is used as communication tools between the planners and the clients that they represent. The media platforms are also used for advertisement campaigns (University of Texas, 2015). The media buyers, who are the clients’ deal breakers, normally reach the clients through social media among other means. This facilitates easy, efficient and effective communication as they make suitable deals for their clients. They advise the customers on the best products to buy through providing information on the available products and their prices. Most of the skilled buyer’s time is normally spent on advertising Starbucks’ products where they get some commission upon selling a particular product. However, for sales to get to the negotiation point, the advertisement must have been fully done through the social media and other avenues including websites. The online advertising campaigns are normally marketed as per the market dynamics, thus need for the buyer to be fully aware of the local market. The media buyer role is to negotiate the best placement of Starbucks’ brand on online advertisement (including social media), local TV, outdoor or radio ad vertisement of their brand (University of Texas, 2015). Twitter,