Packer Telecom Essay

This case talked about risk management. As a telecom company with high-speed development, Packer Telecom decided to use risk management to protect and promote itself. It wanted to not only enlarge market share but also reduced budget at the same time. The project manager developed a risk management template based on the risk management plans other companies used in the past. He tried to persuade the sponsor that the template would work well at Packer Telecom, but the sponsor had not totally agreed about this. For me, the telecom industry was in a state of turmoil and rapid advance. On this occasion, seeking to change by using risk management would be a great way for Packer to take the lead. Risk management would be a good part to improve efficiency and reduce cost. They could get better control over the future, if they did risk management right. The project manager did not do it right. To identify, assess, response, and control the risks, the risk management plan should change with the situation of company and time. I highly doubt that if there are best practices or template for the risk management. To make a good risk management, knowing what the company will face is the first thing to do. The project manager built the template only because other companies were using or used it. He gave so much credence to his work that he did not considered about the real situation of his company. After all, even though his template would work, using it for all the projects at once was still not a good idea. It might or might not fix all the projects, and they should not put all their eggs in one basket. I thought the sponsor knew risk management and project management better than the manager. He asked some serious questions and did not agree with the manager from beginning to end. I hoped he could make the right decision and found a better project manager later. What they should do now is making a risk management group, might be a new department. They could count on one project manager to do all the risk management work. That template might help them to finish the job, it should be changed based on each project or case. The risk management should be used at the new projects at first. It would help to cut down some high risk projects or cases. At the same time, the employees in the Packer should be trained to understand the risk management. This is the right way to make it become a company culture.

Recruiting, Hiring, Evaluating, and Compensating Essay

Conducting my research for this class project, I have learned that conducting a thorough job analysis is an important step in filling a job opening as well as contributing to the successful growth of an organization in terms of finances and talented workers. A job analysis should be conducted to gather information about the responsibilities, duties, skills of a particular job. In addition, it can include information about the work environment and desired education and experience. There are several ways to conduct a job analysis including using the Occupational Information Network (O*NET), using an analysis questionnaire, observation and interviewing. While doing my research there are other informal ways to conduct a job analysis and it depends on the amount of time and resources allowed and the type of job position. Conducting a job analysis is important because it makes sure that the job description is accurate while being in compliance with legal and professional guidelines. It als o helps the selection process be more smooth and makes sure that the right candidate(s) is selected (David, 2011). High performers should be included as well as senior level managers and direct supervisors and anyone with critical knowledge about the job. The analysis can take anywhere from a few weeks to three months if you use a systematic process to make the analysis run quickly and efficiently (Chao, 2012). HR professionals have a responsibility to make sure that they hire productive, talented workers because this adds value to their organization and will help to make the organization prosper in the future (Chao, 2012). For this project I used the observation method as well as researching current Human Resource Receptionist and Human Resource Assistant job openings. I found that the two titles had a lot of the same tasks, skills and requirements, however, from the job openings that included the salary the Human Resource Assistant position was more ($13.00) than the Human Resource Receptionist position ($11.00). My explanation for the difference in pay is that the assistant position seemed to focus more on the administrative function of an HR department, whereas the receptionist position seemed to focus more on front office skills such as copying, faxing, answering phone lines, etc. I also found it interesting that most of the job openings required that the candidate have a college degree, but the pay is about the same as similar jobs that only required a high school diploma or some college coursework. Because of the economy and its effect on the job market, it seems as though  a lot of companies in the Nashville, TN are not really competitive when it comes to pay. Employers know that their is an abundance of highly qualified workers and HR should consider hiring new workers as well as developing their current staff (Chao, 2012), however since pay is a determining factor in job satisfaction, companies should make sure that the pay is competitive. After you have chosen candidates to interview for the open position, it is important that you stay compliant. Being unfamiliar with your policies and procedures can come off as being uncaring and negligent. In addition, it is important to document not only who you hired but who you did not hire; documenting why you did not hire someone can be an important step if your organization is ever accused of not being compliant (10 HR mistakes your employee’s lawyer will try to exploit, 2012).

Bag of Bones CHAPTER TWENTY-FIVE

For men, I think, love is a thing formed of equal parts lust and astonishment. The astonishment part women understand. The lust part they only think they understand. Very few perhaps one in twenty have any concept of what it really is or how deep it runs. That's probably just as well for their sleep and peace of mind. And I'm not talking about the lust of satyrs and rapists and molesters; I'm talking about the lust of shoe-clerks and high-school principals. Not to mention writers and lawyers. We turned into Mattie's dooryard at ten to eleven, and as I parked my Chevy beside her rusted-out Jeep, the trailer door opened and Mat-tie came out on the top step. I sucked in my breath, and beside me I could hear John sucking in his. She was very likely the most beautiful young woman I have ever seen in my life as she stood there in her rose-colored shorts and matching middy top. The shorts were not short enough to be cheap (my mother's word) but plenty short enough to be provocative. Her top tied in floppy string bows across the shoulders and showed just enough tan to dream on. Her hair hung to her shoulders. She was smiling and waving. I thought, She's made it take her into the country-club dining room now, dressed just as she is, and she shuts everyone else down. ‘Oh Lordy,' John said. There was a kind of dismayed longing in his voice. ‘All that and a bag of chips.' ‘Yeah,' I said. ‘Put your eyes back in your head, big boy.' He made cupping motions with his hands as if doing just that. George, meanwhile, had pulled his Altima in next to us. ‘Come on,' I said, opening my door. ‘Time to party.' ‘I can't touch her, Mike,' John said. ‘I'll melt.' ‘Come on, you goof.' Mattie came down the steps and past the pot with the tomato plant in it. Ki was behind her, dressed in an outfit similar to her mother's, only in a shade of dark green. She had the shys again, I saw; she kept one steadying hand on Mattie's leg and one thumb in her mouth. ‘The guys are here! The guys are here!' Mattie cried, laughing, and threw herself into my arms. She hugged me tight and kissed the corner of my mouth. I hugged her back and kissed her cheek. Then she moved on to John, read his shirt, patted her hands together in applause, and then hugged him. He hugged back pretty well for a guy who was afraid he might melt, I thought, picking her up off her feet and swinging her around in a circle while she hung onto his neck and laughed. ‘Rich lady, rich lady, rich lady!' John chanted, then set her down on the cork soles of her white shoes. ‘Free lady, free lady, free lady!' she chanted back. ‘The hell with rich!' Before he could reply, she kissed him firmly on the mouth. His arms rose to slip around her, but she stepped back before they could catch hold. She turned to Rommie and George, who were standing side-by-side and looking like fellows who might want to explain all about the Mormon Church. I took a step forward, meaning to do the introductions, but John was taking care of that, and one of his arms managed to accomplish its mission after all it circled her waist as he led her forward toward the men. Meanwhile a little hand slipped into mine. I looked down and saw Ki looking up at me. Her face was grave and pale and every bit as beautiful as her mother's. Her blonde hair, freshly washed and shining, was held back with a velvet scrunchy. ‘Guess the fridgeafator people don't like me now,' she said. The laughter and insouciance were gone, at least for the moment. She looked on the verge of tears. ‘My letters all went bye-bye.' I picked her up and set her in the crook of my arm as I had on the day I'd met her walking down the middle of Route 68 in her bathing suit. I kissed her forehead and then the tip of her nose. Her skin was perfect silk. ‘I know they did,' I said. ‘I'll buy you some more.' ‘Promise?' Doubtful dark blue eyes fixed on mine. ‘Promise. And I'll teach you special words like â€Å"zygote† and â€Å"bibulous†. I know lots of special words.' ‘How many?' ‘A hundred and eighty.' Thunder rumbled in the west. It didn't seem louder, but it was more focused, somehow. Ki's eyes went in that direction, then came back to mine. ‘I'm scared, Mike.' ‘Scared? Of what?' ‘Ofi don't know. The lady in Mattie's dress. The men we saw.' Then she looked over my shoulder. ‘Here comes Mommy.' I have heard actresses deliver the line Not in front of the children in that exact same tone of voice. Kyra wiggled in the circle of my arms. ‘Land me.' I landed her. Mattie, John, Rommie, and George came over to join us. Ki ran to Mattie, who picked her up and then eyed us like a general surveying her troops. ‘Got the beer?' she asked me. ‘Yessum. A case of Bud and a dozen mixed sodas, as well. Plus lemonade.' ‘Great. Mr. Kennedy ‘ ‘George, ma'am.' ‘George, then. And if you call me ma'am again, I'll punch you in the nose. I'm Mattie. Would you drive down to the Lakeview General'-she pointed to the store on Route 68, about half a mile from us ‘and get some ice?' ‘You bet.' ‘Mr. Bissonette ‘ ‘Rommie.' ‘There's a little garden at the north end of the trailer, Rommie. Can you find a couple of good-looking lettuces?' ‘I think I can handle that.' ‘John, let's get the meat into the fridge. As for you, Michael . . . ‘ She pointed to the barbecue. ‘The briquets are the self-lighting kind just drop a match and stand back. Do your duty.' ‘Aye, good lady,' I said, and dropped to my knees in front of her. That finally got a giggle out of Ki. Laughing, Mattie took my hand and pulled me back onto my feet. ‘Come on, Sir Galahad,' she said. ‘It's going to rain. I want to be safe inside and too stuffed to jump when it does.' In the city, parties begin with greetings at the door, gathered-in coats, and those peculiar little air-kisses (when, exactly, did that social oddity begin?). In the country, they begin with chores. You fetch, you carry, you hunt for stuff like barbecue tongs and oven mitts. The hostess drafts a couple of men to move the picnic table, then decides it was actually better where it was and asks them to put it back. And at some point you discover that you're having fun. I piled briquets until they looked approximately like the pyramid on the bag, then touched a match to them. They blazed up satisfyingly and I stood back, wiping my forearm across my forehead. Cool and clear might be coming, but it surely wasn't in hailing distance yet. The sun had burned through and the day had gone from dull to dazzling, yet in the west black-satin thunderheads continued to stack up. It was as if night had burst a blood-vessel in the sky over there. ‘Mike?' I looked around at Kyra. ‘What, honey?' ‘Will you take care of me?' ‘Yes,' I said with no hesitation at all. For a moment something about my response perhaps only the quickness of it seemed to trouble her. Then she smiled. ‘Okay,' she said. ‘Look, here comes the ice-man!' George was back from the store. He parked and got out. I walked over with Kyra, she holding my hand and swinging it possessively back and forth. Rommie came with us, juggling three heads of lettuce I didn't think he was much of a threat to the guy who had fascinated Ki on the common Saturday night. George opened the Altima's back door and brought out two bags of ice. ‘The store was closed,' he said. ‘Sign said WILL RE-OPEN AT 5 P.M. That seemed a little too long to wait, so I took the ice and put the money through the mail-slot.' They'd closed for Royce Merrill's funeral, of course. Had given up almost a full day's custom at the height of the tourist season to see the old fellow into the ground. It was sort of touching. I thought it was also sort of creepy. ‘Can I carry some ice?' Kyra asked. ‘I guess, but don't frizzicate yourself,' George said, and carefully put a five-pound bag of ice into Ki's outstretched arms. ‘Frizzicate,' Kyra said, giggling. She began walking toward the trailer, where Mattie was just coming out. John was behind her and regarding her with the eyes of a gutshot beagle. ‘Mommy, look! I'm frizzicating!' I took the other bag. ‘I know the icebox is outside, but don't they keep a padlock on it?' ‘I am friends with most padlocks,' George said. ‘Oh. I see.' ‘Mike! Catch!' John tossed a red Frisbee. It floated toward me, but high. I jumped for it, snagged it, and suddenly Devore was back in my head: What's wrong with you, Rogette? You never used to throw like a girl Get him! I looked down and saw Ki looking up. ‘Don't think about sad stuff,' she said. I smiled at her, then flipped her the Frisbee. ‘Okay, no sad stuff. Go on, sweetheart. Toss it to your mom. Let's see if you can.' She smiled back, turned, and made a quick, accurate flip to her mother the toss was so hard that Mattie almost flubbed it. Whatever else Kyra Devore might have been, she was a Frisbee champion in the making. Mattie tossed the Frisbee to George, who turned, the tail of his absurd brown suitcoat flaring, and caught it deftly behind his back. Mattie laughed and applauded, the hem of her top flirting with her navel. ‘Showoff!' John called from the steps. ‘Jealousy is such an ugly emotion,' George said to Rommie Bissonette, and flipped him the Frisbee. Rommie floated it back to John, but it went wide and bonked off the side of the trailer. As John hurried down the steps to get it, Mattie turned to me. ‘My boombox is on the coffee-table in the living room, along with a stack of CDs. Most of them are pretty old, but at least it's music. Will you bring them out?' ‘Sure.' I went inside, where it was hot in spite of three strategically placed fans working overtime. I looked at the grim, mass-produced furniture, and at Mattie's rather noble effort to impart some character: the van Gogh print that should not have looked at home in a trailer kitchenette but did, Edward Hopper's Nighthawks over the sofa, the tie-dyed curtains that would have made Jo laugh. There was a bravery here that made me sad for her and furious at Max Devore all over again. Dead or not, I wanted to kick his ass. I went into the living room and saw the new Mary Higgins Clark on the sofa end-table with a bookmark sticking out of it. Lying beside it in a heap were a couple of little-girl hair ribbons something about them looked familiar to me, although I couldn't remember ever having seen Ki wearing them. I stood there a moment longer, frowning, then grabbed the boombox and CDs and went back outside. ‘Hey, guys,' I said. ‘Let's rock.' I was okay until she danced. I don't know if it matters to you, but it does to me. I was okay until she danced. After that I was lost. We took the Frisbee around to the rear of the house, partly so we wouldn't piss off any funeral-bound townies with our rowdiness and good cheer, mostly because Mattie's back yard was a good place to play level ground and low grass. After a couple of missed catches, Mattie kicked off her party-shoes, dashed barefoot into the house, and came back in her sneakers. After that she was a lot better. We threw the Frisbee, yelled insults at each other, drank beer, laughed a lot. Ki wasn't much on the catching part, but she had a phenomenal arm for a kid of three and played with gusto. Rommie had set the boombox up on the trailer's back step, and it spun out a haze of late-eighties and early-nineties music: U2, Tears for Fears, the Eurythmics, Crowded House, A Flock of Seagulls, Ah-Hah, the Bangles, Melissa Etheridge, Huey Lewis and the News. It seemed to me that I knew every song, every riff. We sweated and sprinted in the noon light. We watched Mattie's long, tanned legs flash and listened to the bright runs of Kyra's laughter. At one point Rommie Bissonette went head over heels, all the change spilling out of his pockets, and John laughed until he had to sit down. Tears rolled from his eyes. Ki ran over and plopped on his defenseless lap. John stopped laughing in a hurry. ‘Ooofl' he cried, looking at me with shining, wounded eyes as his bruised balls no doubt tried to climb back inside his body. ‘Kyra Devore!' Mattie cried, looking at John apprehensively. ‘I taggled my own quartermack,' Ki said proudly. John smiled feebly at her and staggered to his feet. ‘Yes,' he said. ‘You did. And the ref calls fifteen yards for squashing.' ‘Are you okay, man?' George asked. He looked concerned, but his voice was grinning. ‘I'm fine,' John said, and spun him the Frisbee. It wobbled feebly across the yard. ‘Go on, throw. Let's see whatcha got.' The thunder rumbled louder, but the black clouds were all still west of us; the sky overhead remained a harmless humid blue. Birds still sang and crickets hummed in the grass. There was a heat-shimmer over the barbecue, and it would soon be time to slap on John's New York steaks. The Frisbee still flew, red against the green of the grass and trees, the blue of the sky. I was still in lust, but everything was still all right men are in lust all over the world and damned near all of the time, and the icecaps don't melt. But she danced, and everything changed. It was an old Don Henley song, one driven by a really nasty guitar riff. ‘Oh God, I love this one,' Mattie cried. The Frisbee came to her. She caught it, dropped it, stepped on it as if it were a hot red spot falling on a nightclub stage, and began to shake. She put her hands first behind her neck and then on her hips and then behind her back. She danced standing with the toes of her sneakers on the Frisbee. She danced without moving. She danced as they say in that song like a wave on the ocean. ‘The government bugged the men's room in the local disco lounge, And all she wants to do is dance, dance . . . To keep the boys from selling all the weapons they can scrounge, And all she wants to do, all she wants to do is dance.' Women are sexy when they dance incredibly sexy but that wasn't what I reacted to, or how I reacted. The lust I was coping with, but this was more than lust, and not copeable. It was something that sucked the wind out of me and left me feeling utterly at her mercy. In that moment she was the most beautiful thing I had ever seen, not a pretty woman in shorts and a middy top dancing in place on a Frisbee, but Venus revealed. She was everything I had missed during the last four years, when I'd been so badly off I didn't know I was missing anything. She robbed me of any last defenses I might have had. The age difference didn't matter. If I looked to people like my tongue was hanging out even when my mouth was shut, then so be it. If I lost my dignity, my pride, my sense of self, then so be it. Four years on my own had taught me there are worse things to lose. How long did she stand there, dancing? I don't know. Probably not long, not even a minute, and then she realized we were looking at her, rapt because to some degree they all saw what I saw and felt what I felt. For that minute or however long it was, I don't think any of us used much oxygen. She stepped off the Frisbee, laughing and blushing at the same time, confused but not really uncomfortable. ‘I'm sorry,' she said. ‘I just . . . I love that song.' ‘All she wants to do is dance,' Rommie said. ‘Yes, sometimes that's all she wants,' Mattie said, and blushed harder than ever. ‘Excuse me, I have to use the facility.' She tossed me the Frisbee and then dashed for the trailer. I took a deep breath, trying to steady myself back to reality, and saw John doing the same thing. George Kennedy was wearing a mildly stunned expression, as if someone had fed him a light sedative and it was finally taking effect. Thunder rumbled. This time it did sound closer. I skimmed the Frisbee to Rommie. ‘What do you think?' ‘I think I'm in love,' he said, and then seemed to give himself a small mental shake it was a thing you could see in his eyes. ‘I also think it's time we got going on those steaks if we're going to eat outside. Want to help me?' ‘Sure.' ‘I will, too,' John said. We walked back to the trailer, leaving George and Kyra to play toss. Kyra was asking George if he had ever caught any crinimals. In the kitchen, Mattie was standing beside the open fridge and stacking steaks on a platter. ‘Thank God you guys came in. I was on the point of giving up and gobbling one of these just the way it is. They're the most beautiful things I ever saw.' ‘You're the most beautiful thing I ever saw,' John said. He was being totally sincere, but the smile she gave him was distracted and a little bemused. I made a mental note to myself: never compliment a woman on her beauty when she has a couple of raw steaks in her hands. It just doesn't turn the windmill somehow. ‘How are you at barbecuing meat?' she asked me. ‘Tell the truth, because these are way too good to mess up.' ‘I can hold my own.' ‘Okay, you're hired. John, you're assisting. Rommie, help me do salads.' ‘My pleasure.' George and Ki had come around to the front of the trailer and were now sitting in lawn-chairs like a couple of old cronies at their London club. George was telling Ki how he had shot it out with Rolfe Nedeau and the Real Bad Gang on Lisbon Street in 1993. ‘George, what's happening to your nose?' John asked. ‘It's getting so long.' ‘Do you mind?' George asked. ‘I'm having a conversation here.' ‘Mr. Kennedy has caught lots of crooked crinimals,' Kyra said. ‘He caught the Real Bad Gang and put them in Supermax.' ‘Yes,' I said. ‘Mr. Kennedy also won an Academy Award for acting in a movie called Cool Hand Luke.' ‘That's absolutely correct,' George said. He raised his right hand and crossed the two fingers. ‘Me and Paul Newman. Just like that.' ‘We have his pusgetti sauce,' Ki said gravely, and that got John laughing again. It didn't hit me the same way, but laughter is catching; just watching John was enough to break me up after a few seconds. We were howling like a couple of fools as we slapped the steaks on the grill. It's a wonder we didn't burn our hands off. ‘Why are they laughing?' Ki asked George. ‘Because they're foolish men with little tiny brains,' George said. ‘Now listen, Ki I got them all except for the Human Headcase. He jumped into his car and I jumped into mine. The details of that chase are nothing for a little girl to hear ‘ George regaled her with them anyway while John and I stood grinning at each other across Mattie's barbecue. ‘This is great, isn't it?' John said, and I nodded. Mattie came out with corn wrapped in aluminum foil, followed by Rommie, who had a large salad bowl clasped in his arms and negotiated the steps carefully, trying to peer over the top of the bowl as he made his way down them. We sat at the picnic table, George and Rommie on one side, John and I flanking Mattie on the other. Ki sat at the head, perched on a stack of old magazines in a lawn-chair. Mattie tied a dishtowel around her neck, an indignity Ki submitted to only because (a) she was wearing new clothes, and (b) a dishtowel wasn't a baby-bib, at least technically speaking. We ate hugely salad, steak (and John was right, it really was the best I'd ever had), roasted corn on the cob, ‘strewberry snortcake' for dessert. By the time we'd gotten around to the snortcake, the thunderheads were noticeably closer and there was a hot, jerky breeze blowing around the yard. ‘Mattie, if I never eat a meal as good as this one again, I won't be surprised,' Rommie said. ‘Thanks ever so much for having me.' ‘Thank you,' she said. There were tears standing in her eyes. She took my hand on one side and John's on the other. She squeezed both. ‘Thank you all. If you knew what things were like for Ki and me before this last week . . . ‘ She shook her head, gave John and me a final squeeze, and let go. ‘But that's over.' ‘Look at the baby,' George said, amused. Ki had slumped back in her lawn-chair and was looking at us with glazing eyes. Most of her hair had come out of the scrunchy and lay in clumps against her cheeks. There was a dab of whipped cream on her nose and a single yellow kernel of corn sitting in the middle of her chin. ‘I threw the Frisbee six fousan times,' Kyra said. She spoke in a distant, declamatory tone. ‘I tired.' Mattie started to get up. I put my hand on her arm. ‘Let me?' She nodded, smiling. ‘If you want.' I picked Kyra up and carried her around to the steps. Thunder rumbled again, a long, low roll that sounded like the snarl of a huge dog. I looked up at the encroaching clouds, and as I did, movement caught my eye. It was an old blue car heading west on Wasp Hill Road toward the lake. The only reason I noticed it was that it was wearing one of those stupid bumper-stickers from the Village Cafe: HORN BROKEN WATCH FOR FINGER. I carried Ki up the steps and through the door, turning her so I wouldn't bump her head. ‘Take care of me,' she said in her sleep. There was a sadness in her voice that chilled me. It was as if she knew she was asking the impossible. ‘Take care of me, I'm little, Mama says I'm a little guy.' ‘I'll take care of you,' I said, and kissed that silky place between her eyes again. ‘Don't worry, Ki, go to sleep.' I carried her to her room and put her on her bed. By then she was totally conked out. I wiped the cream off her nose and picked the corn-kernel off her chin. I glanced at my watch and saw it was ten 'til two. They would be gathering at Grace Baptist by now. Bill Dean was wearing a gray tie. Buddy Jellison had a hat on. He was standing behind the church with some other men who were smoking before going inside. I turned. Mattie was in the doorway. ‘Mike,' she said. ‘Come here, please.' I went to her. There was no cloth between her waist and my hands this time. Her skin was warm, and as silky as her daughter's. She looked up at me, her lips parted. Her hips pressed forward, and when she felt what was hard down there, she pressed harder against it. ‘Mike,' she said again. I closed my eyes. I felt like someone who has just come to the doorway of a brightly lit room full of people laughing and talking. And dancing. Because sometimes that is all we want to do. I want to come in, I thought. That's what I want to do, all I want to do. Let me do what I want. Let me I realized I was saying it aloud, whispering it rapidly into her ear as I held her with my hands going up and down her back, my fingertips ridging her spine, touching her shoulderblades, then coming around in front to cup her small breasts. ‘Yes,' she said. ‘What we both want. Yes. That's fine.' Slowly, she reached up with her thumbs and wiped the wet places from under my eyes. I drew back from her. ‘The key ‘ She smiled a little. ‘You know where it is.' ‘I'll come tonight.' ‘Good.' ‘I've been . . . ‘ I had to clear my throat. I looked at Kyra, who was deeply asleep. ‘I've been lonely. I don't think I knew it, but I have been.' ‘Me too. And I knew it for both of us. Kiss, please.' I kissed her. I think our tongues touched, but I'm not sure. What I remember most clearly is the liveness of her. She was like a dreidel lightly spinning in my arms. ‘Hey!' John called from outside, and we sprang apart. ‘You guys want to give us a little help? It's gonna rain!' ‘Thanks for finally making up your mind,' she said to me in a low voice. She turned and hurried back up the doublewide's narrow corridor. The next time she spoke to me, I don't think she knew who she was talking to, or where she was. The next time she spoke to me, she was dying. ‘Don't wake the baby,' I heard her tell John, and his response: ‘Oh, sorry, sorry.' I stood where I was a moment longer, getting my breath, then slipped into the bathroom and splashed cold water on my face. I remember seeing a blue plastic whale in the bathtub as I turned to take a towel off the rack. I remember thinking that it probably blew bubbles out of its spout-hole, and I even remember having a momentary glimmer of an idea a children's story about a spouting whale. Would you call him Willie? Nah, too obvious. Wilhelm, now that had a fine round ring to it, simultaneously grand and amusing. Wilhelm the Spouting Whale. I remember the bang of thunder from overhead. I remember how happy I was, with the decision finally made and the night to look forward to. I remember the murmur of men's voices and the murmur of Mattie's response as she told them where to put the stuff. Then I heard all of them going back out again. I looked down at myself and saw a certain lump was subsiding. I remember thinking there was nothing so absurd-looking as a sexually excited man and knew I'd had this same thought before, perhaps in a dream. I left the bathroom, checked on Kyra again rolled over on her side, fast asleep and then went down the hall. I had just reached the living room when gunfire erupted outside. I never confused the sound with thunder. There was a moment when my mind fumbled toward the idea of backfires some kid's hotrod and then I knew. Part of me had been expecting something to happen . . . but it had been expecting ghosts rather than gunfire. A fatal lapse. It was the rapid pah! pah! pah! of an auto-fire weapon a Glock nine-millimeter, as it turned out. Mattie screamed a high, drilling scream that froze my blood. I heard John cry out in pain and George Kennedy bellow, ‘Down, down! For the love of Christ, get her down!' Something hit the trailer like a hard spatter of hail a rattle of punching sounds running from west to east. Something split the air in front of my eyes I heard it. There was an almost-musical sproing sound, like a snapping guitar string. On the kitchen table, the salad bowl one of them had just brought in shattered. I ran for the door and nearly dived down the cement-block steps. I saw the barbecue overturned, with the glowing coals already setting patches of the scant front-yard grass on fire. I saw Rommie Bissonette sitting with his legs outstretched, looking stupidly down at his ankle, which was soaked with blood. Mattie was on her hands and knees by the barbecue with her hair hanging in her face it was as if she meant to sweep up the hot coals before they could cause some real trouble. John staggered toward me, holding out a hand. The arm above it was soaked with blood. And I saw the car I'd seen before the nondescript sedan with the joke sticker on it. It had gone up the road the men inside making that first pass to check us out then turned around and come back. The shooter was still leaning out the front passenger window. I could see the stubby smoking weapon in his hands. It had a wire stock. His features were a blue blank broken only by huge gaping eyesockets a ski-mask. Overhead, thunder gave a long, awakening roar. George Kennedy was walking toward the car, not hurrying, kicking hot spilled coals out of his way as he went, not bothering about the dark-red stain that was spreading on the right thigh of his pants, reaching behind himself, not hurrying even when the shooter pulled back in and shouted ‘Go go go!' at the driver, who was also wearing a blue mask, George not hurrying, no, not hurrying a bit, and even before I saw the pistol in his hand, I knew why he had never taken off his absurd Pa Kettle suit jacket, why he had even played Frisbee in it. The blue car (it turned out to be a 1987 Ford registered to Mrs. Sonia Belliveau of Auburn and reported stolen the day before) had pulled over onto the shoulder and had never really stopped rolling. Now it accelerated, spewing dry brown dust out from under its rear tires, fishtailing, knocking Mattie's RFD box off its post and sending it flying into the road. George still didn't hurry. He brought his hands together, holding his gun with his right and steadying with his left. He squeezed off five deliberate shots. The first two went into the trunk I saw the holes appear. The third blew in the back window of the departing Ford, and I heard someone shout in pain. The fourth went I don't know where. The fifth blew the left rear tire. The Ford veered to that side. The driver almost brought it back, then lost it completely. The car ploughed into the ditch thirty yards below Mattie's trailer and rolled over on its side. There was a whumpf! and the rear end was engulfed in flames. One of George's shots must have hit the gas-tank. The shooter began struggling to get out through the passenger window. ‘Ki . . . get Ki . . . away . . . ‘ A hoarse, whispering voice. Mattie was crawling toward me. One side of her head the right side still looked all right, but the left side was a ruin. One dazed blue eye peered out from between clumps of bloody hair. Skull-fragments littered her tanned shoulder like bits of broken crockery. How I would love to tell you I don't remember any of this, how I would love to have someone else tell you that Michael Noonan died before he saw that, but I cannot. Alas is the word for it in the crossword puzzles, a four-letter word meaning to express great sorrow. ‘Ki . . . Mike, get Ki . . . ‘ I knelt and put my arms around her. She struggled against me. She was young and strong, and even with the gray matter of her brain bulging through the broken wall of her skull she struggled against me, crying for her daughter, wanting to reach her and protect her and get her to safety. ‘Mattie, it's all right,' I said. Down at the Grace Baptist Church, at the far end of the zone I was in, they were singing ‘Blessed Assurance' . . . but most of their eyes were as blank as the eye now peering at me through the tangle of bloody hair. ‘Mattie, stop, rest, it's all right.' ‘Ki . . . get Ki . . . don't let them . . . ‘ ‘They won't hurt her, Mattie, I promise.' She slid against me, slippery as a fish, and screamed her daughter's name, holding out her bloody hands toward the trailer. The rose-colored shorts and top had gone bright red. Blood spattered the grass as she thrashed and pulled. From down the hill there was a guttural explosion as the Ford's gas-tank exploded. Black smoke rose toward a black sky. Thunder roared long and loud, as if the sky were saying You want noise? Yeah? I'll give you noise. ‘Say Mattie's all right, Mike!' John cried in a wavering voice. ‘Oh for God's sake say she's ‘ He dropped to his knees beside me, his eyes rolling up until nothing showed but the whites. He reached for me, grabbed my shoulder, then tore damned near half my shirt off as he lost his battle to stay conscious and fell on his side next to Mattie. A curd of white goo bubbled from one corner of his mouth. Twelve feet away, near the overturned barbecue, Rommie was trying to get on his feet, his teeth clenched in pain. George was standing in the middle of Wasp Hill Road, reloading his gun from a pouch he'd apparently had in his coat pocket and watching as the shooter worked to get clear of the overturned car before it was engulfed. The entire right leg of George's pants was red now. He may live but he'll never wear that suit again, I thought. I held Mattie. I put my face down to hers, put my mouth to the ear that was still there and said: ‘Kyra's okay. She's sleeping. She's fine, I promise.' Mattie seemed to understand. She stopped straining against me and collapsed to the grass, trembling all over. ‘Ki . . . Ki . . . ‘ This was the last of her talking on earth. One of her hands reached out blindly, groped at a tuft of grass, and yanked it out. ‘Over here,' I heard George saying. ‘Get over here, motherfuck, don't you even think about turning your back on me.' ‘How bad is she?' Rommie asked, hobbling over. His face was as white as paper. And before I could reply: ‘Oh Jesus. Holy Mary Mother of God, pray for us sinners now and at the hour of our death. Blessed be the fruit of thy womb Jesus. Oh Mary born without sin, pray for us who have recourse to Thee. Oh no, oh Mike, no.' He began again, this time lapsing into Lewiston street-French, what the old folks call La Parle. ‘Quit it,' I said, and he did. It was as if he had only been waiting to be told. ‘Go inside and check on Kyra. Can you?' ‘Yes.' He started toward the trailer, holding his leg and lurching along. With each lurch he gave a high yip of pain, but somehow he kept going. I could smell burning tufts of grass. I could smell electric rain on a rising wind. And under my hands I could feel the light spin of the dreidel slowing down as she went. I turned her over, held her in my arms, and rocked her back and forth. At Grace Baptist the minister was now reading Psalm 139 for Royce: If I say, Surely the darkness shall cover me, even the night shall be light. The minister was reading and the Martians were listening. I rocked her back and forth in my arms under the black thunderheads. I was supposed to come to her that night, use the key under the pot and come to her. She had danced with the toes of her white sneakers on the red Frisbee, had danced like a wave on the ocean, and now she was dying in my arms while the grass burned in little clumps and the man who had fancied her as much as I had lay unconscious beside her, his right arm painted red from the short sleeve of his WE ARE THE CHAMPIONS tee-shirt all the way down to his bony, freckled wrist. ‘Mattie,' I said. ‘Mattie, Mattie, Mattie.' I rocked her and smoothed my hand across her forehead, which on the right side was miraculously unsplattered by the blood that had drenched her. Her hair fell over the ruined left side of her face. ‘Mattie,' I said. ‘Mattie, Mattie, oh Mattie.' Lightning flashed the first stroke I had seen. It lit the western sky in a bright blue arc. Mattie trembled strongly in my arms all the way from neck to toes she trembled. Her lips pressed together. Her brow furrowed, as if in concentration. Her hand came up and seemed to grab for the back of my neck, as a person falling from a cliff may grasp blindly at anything to hold on just a little longer. Then it fell away and lay limply on the grass, palm up. She trembled once more the whole delicate weight of her trembled in my arms and then she was still.

International Accounting Regulations Assignment

International Accounting Regulations - Assignment Example FRS 10 defines the classes of intangible assets that would be covered by the provisions. These intangible assets may include â€Å"licenses. Quotas, patents, copyrights etc and also other assets that are capable of being disposed of or settled separately without disposing of the entity.† (Neil D. Stein 1998)FRS 10 defines the classes of intangible assets that would be covered by the provisions. These intangible assets may include â€Å"licenses. Quotas, patents, copyrights etc and also other assets that are capable of being disposed of or settled separately without disposing of the entity.† (Neil D. Stein 1998)However, FRS 10 has left certain important issues in connection with the intangible assets vague that makes the provisions unserious about the objective it intends to accomplish.  Ã‚  Ã‚  FRS 10 has the following shortcomings which have made the treatment of goodwill and other intangible assets favorable to the firms:†¢ FRS 10 gives the firms the liberty to carry through the value of the goodwill or other intangible assets permanently at the purchased cost. This vitiates the chances of the true and fair valuation of the intangible assets as shown in the financial statements.†¢ Although there are provisions governing the impairment of the value of the intangible assets, the impairment process as detailed in the FRS 10 and FRS 11 are highly subjective and devoid of clarity. This allows the firms to postpone the impairment of the intangible assets as long as they want on the plea that the valuation and impairment procedure is costly and cumbersome.†¢ Moreover, the treatment of the negative value of the goodwill under FRS 10 does not follow normal accounting practices.†¢ The provisions of the Companies Act 1985 are not taken into account while allowing the goodwill to be carried for an indefinite period.

Managerial Economic and Quantitative Analysis Essay

Managerial Economic and Quantitative Analysis - Essay Example Thomas & Maurice, 2007). So in order to obtain the profit equation, total cost equation is subtracted from the total revenue equation (that is, profit = total revenue – total cost). However, from the equations given, there is no total cost and total revenue function. In order to obtain a total revenue function of the two firms, the demand function of each firm is integrated, and in order to obtain the total cost of each firm, the average cost function of each firm is integrated. After obtaining the total revenue and total cost functions, it is now possible to obtain the profit function. Economists argue that profits are maximized where total cost balances total revenue. So in order to obtain optimal price and output of each firm working individually, the total cost function is equated to the total revenue function (R. Thomas, C. Thomas & Maurice, 2007). This helps in obtaining the optimal output and price. Optimal price and output may also be obtained through differentiating t he profit function of each firm and equating it to zero, and then solving for the values of price and output. Consider the second case, where the two companies work together. ... Thomas, C. Thomas & Maurice, 2007). Part Two Estimation of the price per plane The estimated price per plane is as follows. price per plane (million $) probability Estimated price per plane (million $) 125 0.25 500 175 0.25 700 225 0.5 450 Optimal output and price when the firms act individually Airbus optimal price and output Airbus demand function is P = 500 – 0.0003Q. From this demand function, the total revenue function derived by integrating the demand function is TR = 500Q – 0.0003Q2. Airbus has the following Average cost function; AVC = 104.8822Q – 0.001Q2 + 0.09 Q3. By integrating this average cost function, a total cost function is obtained; TC = 104.8822Q2 – 0.001Q3 + 0.09Q4. In order to determine the optimum quantity and price the profit function is obtained first and then differentiated with respect to output. The profit function obtained is 500Q – 104.8825Q2 + 0.001Q3 – 0.09Q4. Differentiating this profit function and solving for the value of Q yields the value of Q as 500 M. Hence, substituting the value of Q in the original demand function, the value of P obtained is $ 499.85 M. thus; the optimal values of price and output are $ 499.85 Million and 500 million respectively. Boeing Optimal Output and Price The demand function of the firm is P = 700 – 0.00013Q. The total revenue function obtained through integration of the demand function is TR = 700Q – 0.00013Q2. The Average cost function of the firm is AVC = 25.8678Q – 0.00023Q2 + 0.4Q3. Integration of this function yields TR = 25.8678Q2 – 0.00023Q3 + 0.4Q4. From the total revenue and total cost functions, the following profit function is obtained, which is then differentiated and equated to zero in order to obtain the value of Q that is

Jesus and Mohammed Essay Example | Topics and Well Written Essays - 1500 words - 1

Jesus and Mohammed - Essay Example Understanding of Jesus’s life and teachings is based on the biblical texts, particularly the New Testament, called the ‘gospels’ and the life of Prophet Mohammed in the Muslims’ holy book of ‘Qu’ran’. A large amount of debate and discussion has been the prominent feature of literature related to the Prophet Mohammed’s life from the beginning. Mohammed was born in about 570th century at Mecca. Mohammed lost his father even before his birth and his mother at the age of six; then grew up under the care of uncle, Abu Taleb. At the age of thirteen, Mohammed had started traveling on business along with his uncle, trip to Syria being the first one. It is here that he met the Nestorian Monk, Felix or Sergius, who later assisted Mohammed in composing the Qu’ran. Mohammed was married to Khadija, and was blessed with four daughters and four sons. Muslims believe that God had inspired Mohammed with a love of solitude and retirement; and that every year, for a month at a time, he withdrew into the cave of Mount Hara, three miles from Mecca, where he devoted himself to fasting, prayer and, meditation (Crichton, A; 207). Jesus Christ, the son of God, was born about two thousand years ago in Bethlehem, the then Roman-occupied Palestine, to Mother Mary. The miraculous conception associated with Christ’s birth was a phenomenon out of the ordinary course of nature. Jesus was born in a stable, amongst animals, and is said to have gained respects from the poor people, sages from the East, and from angels too, which was a sign of His divine kingship. At the age of twelve, Jesus was able to discuss Godly and divine things with people much older to him, a mission for which Jesus was born. At the age of thirty, Jesus appeared before John to be baptized. Himself being sinless, Jesus sought baptism to wash out the sins on behalf of all humans and undertook a forty-day retreat in the desert wilderness, fasting. During this retreat, the gospel writing says he

Child Development Theories in Focus Essay Example | Topics and Well Written Essays - 2500 words

Child Development Theories in Focus - Essay Example Focus will be on Brofenbrenner’s Ecological Model which links development to the child’s various factors in the environment that influence the child’s experiences, learning and growth. The selected developmental stage to be discussed in this paper is the early childhood stage (age 2-6 years). In order to have a clearer picture of early child development, other theoretical frameworks by Piaget, Erikson, Freud, Maslow, Vygotsky and Bowlby shall also be referred to in conjunction with Brofenbrenner’s model as the theoretical framework of this paper. If applicable, the significance of the theory to early childhood children shall be discussed especially if the theory describes certain developmental stages. Brofenbrenner’s Ecological Model (1979) explains that the behaviour and development of an individual is an interplay of the individual’s biological and personality factors, his environment and the society and culture he was born into. Brofenbren ner also claims that effects of interactions between the individual and his environment are two-directional or characterized by reciprocity. This means that while a child’s development is influenced and moulded by his family, school and peers, he likewise influences and moulds the behaviour of others. The growing child moves through five systems that inter-relate and affect his development, namely, the microsystem, mesosystem, exosystem, macrosystem and chronosystem. The most basic ecological level is the microsystem, where direct contacts between the child and his immediate surroundings result in behaviours such as dependence or independence and cooperation or competition. An example of this is the home base of the child and his relationship with his family. The pure culture of the society the family lives in greatly influences how the family lives and how the child imbibes the culture as he expresses it in his developing personality. The microsystem is usually where the chi ld first develops attachments to his significant others like his parents. John Bowlby’s (1982) Attachment theory posit that attachment provides children with a sense of security, promotes communication and the expression of feelings and becomes a secure base for children to discover their world and eventually learn self-regulation and self-control. It is a devise that contributes to children’s developing sense of self. Research done by Rudolph Schaffer (1977) and Jerome Bruner (1977) yielded the concept of ‘joint involvement episodes’ (JIE’s) which may be related to the quality of attachment a child and his or her mother or significant other has. The researchers observed mothers’ and their babies’ behaviour while focused on a potential learning episode. While jointly involved in play, for instance, they fall into a turn-taking pattern of behaviour and such cooperation teaches the child about the rules of their play within a safe and se cure environment with a familiar adult. This gives him more courage to explore his world knowing he has a safe base to return to. The next level of Brofenbrenner’s Ecological model is the mesosystem, which comprises the linkages and processes that take place between two or more settings with the child in common. A perfect example is how learning in school is supported by follow up lessons in the home. At this level, the child gets to understand associations between people and things.

Soft Skills employers look for Essay Example | Topics and Well Written Essays - 500 words

Soft Skills employers look for - Essay Example Although I am confident I can work alone, I also know that I can be an asset to a team. I am capable of collaborating with other people to achieve a common goal. I also get along well with people so there will be no problems associating with the other team members. I have a positive attitude and I believe this can also help in motivating the team to feel good about the task we are working on. #3 – Attitude. I consider this the least of my strengths because I do not let this influence my performance at work. Nevertheless, I think of my attitude as a strength because at times it challenges me. For example, if I am having a bad day, I resist the temptation to give in and be short with everyone around me. I can easily blame my bad behavior to just being in a bad mood but I do not. Instead, I try and keep a professional attitude. This practice helps me accomplish my tasks at work. Moreover, it shows my colleagues that I am mature enough to limit how my attitude affects my performance and relationship with them. For my presentation skills, communication skills and leadership skills, I indeed have plans of developing myself in these areas. The most immediate one I would like to work on are my communication skills. I think being adept in communicating with people will help me advance in my studies, and consequently in the work environment. Right now, I believe I still need to improve my writing skills. Even though I can express myself well in spoken English, I still find it difficult to elaborate on my ideas when I do it on paper. In my opinion, a person can only be a fluent speaker if the individual is able to not only speak but write well. â€Å"Effective communication skills are the most basic building block when it comes to making sure things move forward.† (Noone, 2011) It is my belief that to be a productive employee or employer one should have sufficient communication skills to enable social and work interaction. This is

The Impact of E-Commerce on the US Labour Market Dissertation

The Impact of E-Commerce on the US Labour Market - Dissertation Example Moreover, the leading role of the US in E-Commerce might raise fears to otherin other countries for losing out their talent labours and their own competitiveness due to the global character of the revolution. Furthermore, the impact of E-Commerce on different industries or occupations is likely to be different; downward pressure in retail salespersons is perhaps more than offset by upward pressure in IT engineers, online customer service representatives and postal service carriers that E-Commerce generates. As wages, education and employment are highly correlated, E-Commerce does not only affect the labour market but also the national income level and qualifications that necessitate are needed to entering the industries. All of these factors indicate the high significance of E-Commerce to the economy and, therefore, , utilizing the full capacity of novelty could have overwhelming impacts to the aggregate economic performance; it is essential to perform a complete and precise analysis on this issue. This paper aims to look at the employment effect that E-Commerce has generated in the US, and particularly we will focus on analysing how the potential "'economy stream engine"' alters the employment structure in different industries. An industry-based approach is needed due to the fact that the diffusion of E-Commerce is of dissimilar magnitude in each industry; it is undoubtedly that the "Information" sector has been affected the most whilst the effect on "Construction" sector has been of "'second"' order. In the following section I shall summarize previous discussions and empirical literatures which are relevant to the theme. I shall then present the method that I employ in this research and refer to the pertinent economic theories... It's clear from the research that the current US administration under the President George W. Bush is no exception, and has: 1) signed the Internet Tax Moratorium and the Internet Non-Discrimination Act to make Internet access affordable for encouraging the evolution of E-Commerce; 2) kept the Internet a Duty-Free Zone to facilitate the growth of E-Commerce; 3) negotiated the â€Å"‘Cybercrime Convention†Ã¢â‚¬â„¢ with another 28 countries to fight Internet criminals; 4) expanded and strengthened crucial E-Infrastructure Protection to protect E-businesses from cyber threats; 5) approved the New Federal Standard, now called the Advanced Encryption Standard. In conclusion, due to data and time limitations, this paper analyzed just only 3 industries and is subjected to errors. As the employment impacts of E-Commerce are very complex and contradictory interactions, further researches on this topic can be done by extending the industry-based approach to all 12 industries in the US. Combining results from 12 industries will give an overview of how E-Commerce alters the labor market as a whole. Moreover, developing another assessing method will also be useful to analyze the thesis from another point of views. Finally, as consumer behaviors and policies differ between countries, it would also be interesting to see the analysis being done in other big E-Economy, such as Australia and or the United Kingdom, or to conjoin 2 or more countries in one analysis for measuring the international labor flows and migrations begotten by E-Commerce.

Ismg Essay Example | Topics and Well Written Essays - 1000 words - 3

Ismg - Essay Example For the company to be on the economical side; considering the fact that the company does not have a very strong financial background presently, it is suggested that ignoring the SAP was not too wrong a choice. With the rewriting also, the company did not falter so much in not choosing that option. This argument is made against the background that the company does not have the needed personnel to manage that system. Opting for outsourcing was therefore right at the time of the selection. With outsourcing, the company was sure of employing the services of experienced people whose reputation could be trusted based on their previous contracts. Trade off basically refers to the benefits that will exchanged for undertaking the requirements analysis. Considering the fact that the account payable project is a very huge project that comes with a lot of financial obligation, undertaking requirements analysis was going to be very beneficial in ensuring that the discharging company did not have to make wrong estimate with the needed requirements for the project so that it would get short of budget along the way. As noted in the case study, the winning bidder was going to bear every cost that would come apart from the agreed fee because the contract is a fixed amount contract. The trade off was therefore going to be that the winning bidder would not run at a lost for making wrong estimation and having to seek extra funding to cater for the excesses. On the surface, it may seem that the software development methodology adopted by the company was the waterfall module. However, the Hrad team themselves note that there was much more rapid over-lapping model than the traditional waterfall system. The over-lapping nature of the module is from the fact that there was an existing system that the project implementers had to rewrite a copy of. To this effect, it can be argued on a technical basis that the methodology was a prototyping. Prototyping has other

Ethics in the Media Essay Example | Topics and Well Written Essays - 1500 words

Ethics in the Media - Essay Example The concept of free speech and freedom of the press is therefore the glue that holds the country’s hard-fought-for freedoms intact. Political correctness is a term used to refer to the care in speaking that emerged in the 70s, gained strength in the 80s and remains an important topic in media relations today. When it first started being used, â€Å"Folks on the left used the term to dismiss views that were seen as too rigid and, also, to poke fun at themselves for the immense care they took to neither say nor do anything that might offend the political sensibilities of others† (Bliefuss, 2007). This half-joking sense of sensitivity in communication has since blown up into a very serious threat to our rights of free speech and free media. When considering whether we truly want political correctness as a guiding principle in our media, it is important that we take the time to more definitively define the term and its application. The importance of free speech and free media is highlighted in the First Amendment to the United States Constitution which states â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.† (â€Å"The Constitution†, 2006). The Founding Fathers of America considered a free press one of, if not the most, important aspects in the formation of a free and democratic society. A great deal of their emphasis on this point stemmed from their perception that the media channels that then existed in England, after whom they patterned much of their legal code, was rigidly censored. Journalists who questioned the King’s decisions were often jailed or worse. The Founders knew that if the press were not free, the country would not be either.

Woman and Dinner Party Essay Example for Free

Woman and Dinner Party Essay Many men these think that women don’t know how to stay calm in a situation. They say men know how to control their emotions way more than women do. The short story the Dinner Party by Gardner carries out a message. The message is that women can have just as much control as men can. The story starts off at a fancy dinner party in India at a colonial official’s house. A young woman starts a discussion on how women have overcome the jumping-on-a-chair-at-the-sight-of-a-mouse era. A colonel disagrees with this and says that a woman’s first reaction in a crisis is to scream. He thinks men have more self control than women because even though they make feel like screaming they don’t. An American naturalist was present at the dinner party. He decides to look around the room and notices a strange look come across the hostess face and her muscles contracting. She then whispers to the native boy behind and his widen and brings in a bowl of milk. In India this means bait for a snake. He comes to the conclusion that there is a cobra in the room. He looks around the room but the room looks clear. He knew the snake was under the table and he his first impulse was to jump back and warn the others but he had stayed calm. He then tells the people in the room what they must do. He said he wanted to test the self control that the people had and told them about the snake. The snake does not strike and everything under control. The host speaks up and tells the colonel that he was right and that men have more control. The American asks the hostess how she knew about the snake and she then says â€Å"It was crawling across my foot.† He we can see that the colonel was wrong and that women can have just as much control as men. Mona Gardner carried out the message by showing us the self control of men but also showed us that woman can have the same control and that they have overcome that stereotype.

Brahman Is The Highest And Most Supreme Religion Essay

Brahman Is The Highest And Most Supreme Religion Essay Brahman is the highest and most supreme of all Hindu gods. It is the transcendent, immanent, infinite, unchanging, eternal reality. The Divine Ground that sums up all the being, space, time energy, matter and all within and beyond this universe. Brahams nature is described as impersonal, personal and transpersonal. Brahman, conceived from the Hindu verb brh, means infinity and greatness. Brahman was born from Brahma who is the creator, the source and the seed of all that is in this world. Brahman, due to his functions as the creator of all, is not allowed to have a lot of devotees and is thus unpopular among the Hindu pantheon since his wok demands attention, concentration and introversion. As there is no more creation, he lost his importance to other gods; Vishnu and Siva, of the Hindu trinity. He is said to be father of Manu, from whom all Hindus descended from. Brahman is the universal substrate or the absolute reality and should not be confused with Brahma, god and the creator. T hey say that Brahman cannot be known through material means, and we cannot be made to be conscious of it as he is our very own being and consciousness. Atman on the other hand refers to the true self of a person. Philosophically it is the soul either individually or globally. It could also b defined as the source o all the individual souls. It is the indistinguishable, unchanging and eternal essence. According to Hinduism, any mortal existence has an immortal aspect and this is always hidden within every created object and this includes man. Atman provides experience of the pleasures and pain of earthly life thus giving us reason to live and imparts divine possibilities and qualities. Atman being the silent partner and dweller within us and all our experiences and deeds, can only be felt when no other sensory activities impact the mind. This is attained through yoga. In Buddhism however, the cause of misery is ignorance which is a prime consequence of the belief that there exists an atman that is unchanging. Our soul or atman is identifiable readily with Brahmans greater soul. Buddhism In Buddhism, Anatta is the selfless idea of non-self. It means that everything perceived is not in the I or mine sense and thus one should not cling on to. It encourages people o develop a sense of willingness to let go at any time as these perceived objects become unnecessary to ones self. The rebirth doctrine should be well differentiated from the reincarnation theory which refers to the soul transmigration and its material rebirth invariable. Buddhism does not recognize the existence of an eternal or unchanging soul that emanates from divine essence. It is in sharp contrast to Hinduisms self awareness ideology of atman. According to Buddhism there is nothing that is fixed or permanent in our existence. Everything is subject to destruction and decay. No man should identify himself with any form or name but rather be aware of the continuous change process of becoming. In Japanese Buddhism, Satori means enlightenment. It is a surge o sudden individual enlightenment and/or awareness. It is coined from the Zen Buddhist culture and considered as the embarkation or earlier step towards nirvana. Satori can and is often juxtaposed to the term kensho meaning viewing ones nature and character. Satori however, is a deeper spiritual state than kensho. Being an intuitive experience, It has been described as a situation like waking up one day to find yourself with an extra pair of arms to later learn how to use them. Satori is commonly attained from personal experiences by the traditional use of koans like the collection found in the Gateless Gate. They are theoretical puzzles students use in assistance of Satori realization. It does not occur to individuals but rather all concept realization individuals included therein. The Zen Buddhist student need to prepare their minds first with rigorous study with koans and then meditation which clears their minds from all attachments to the physical existence. In many Japanese folktales, Satori was referred to as a mountain dwelling creature with the rare ability to read the human mind and thoughts. Thus the only way to defeat a Satori was to empty ones mind completely. This way it will run in fear, leave due to boredom or die. Confucianism Confucianism put much emphasis on filial piety. I is on of the most important virtues and should be held highly. It is defined as the respect for ones parents and ancestors. The Classic of Xiao, a Confucian book written during the 400 B.C. period in a conversation between Zeng Shen, a student and Confucius. Filial piety, in Chinese culture, is the fist and foremost virtue. These religious traditions were until recent years, been enforced by law at times. It is a form of ancestral worship and its avoidance was punishable by law. This virtue should be shown to both the dead and the living alike and is a respect that has over the years bee extended to cover other five forms; friend to friend, elder brother to younger brother, husband to wife, father to son and ruler to ruled. The respect for elders was held in high reverence in all these forms of relationships and the living stood as sons of the dead. This filial piety idea adversely influenced the legal system in china. The book of fil ial piety written in the third century is the major source of filial piety importance and it was attributed to Confucius as well as hi son. Li is a Chinese word that is extensively used in Confucianism. It meaning is rather vague but in most cases it is attached to the word ritual. I is just an abstract idea and not and object of definitive nature. It has also been described and translated s the morals, etiquette or customs. It is generally a collection of rules of proper and good behavior. It broadly deals with the entirely whole spectrum of the contacts and interaction with nature, material objects and other human beings. Confucius, in his discussions, encompasses diverse topics like governance, mourning, titles, drinking tea, and learning among other things. Li entails the norms of proper behavior socially taught to us by government officials, village elders or parents. The teachings encourage loyalty, god faith, righteousness, brotherliness and filial submission. The Li influence has guided public expectations and has enhanced the loyalty to the community superiors and elders. Religious impulse. Religion has always been there perhaps even longer than human beings. There was an understanding of a supernatural force showed by Neanderthals millions of years ago. The most common and weird thread among the various religions in the world is the impulse to worship a supernatural being or just generally something at that matter. Therefore, religious impulse can be defined universally as the urge to put faith in a form that is always beyond our perception and understanding. Even in our era, a time of technological and scientific advancements, a lot of people believe in the unknown. Religion therefore is the belief in supernatural powers that control our fate that is entitled to our obedience, respect and worship. In every great religion, three aspects are paramount; charity, faith and hope. These are the ethics, ritual and theology respectively. It should entail conservation of values and be a system that involves a world view, a philosophy and a code of ethics. Different religions have different characteristics however most features are similar in different religions and these are; specific rules of conduct, sense of community and family, ethics system, institutions that are well organized, supernatural belief and life after death, soul existence and sacred scriptures and writings. The factors and root causes that may lead people towards religious impulses are the fear of death and whatever is lying in wait beyond that. Also humans are a curious bunch and the mystery of their existence pushes them towards a spiritual angle. Since we are incapable of answering most of lifes questions, like the purpose of our lives and the immaterial or the spiritual part of us, it creates a belief towards religion as the best form of explanation. Finally one just feels the need of a spiritual conscience to the materialism of modern life. The nature of the divine varies in different religious settings. Hindus for example, often think of themselves as monothei sts worshiping various divine aspects and no various divinities. However, outsiders always see Hinduism as similar to faiths inclined to traditional polytheistic. Idealistic Religion Among the above religions, Confucianism is the most appealing while I find Hinduism the least appealing. Hinduism consists of so many beliefs with a lot of intertwined gods and goddesses. The caste system of classes is also unrealistic as all human bins should be equal and receive equal opportunities. For a very long time his has bee the factor that has served most disservice to he Hindu religion. The idea of recognizing inequalities based on the lineage, family and birth and stating it as the will of god is alarming. Though Confucianism has shortcomings as well, its ethics and morals have positive influence on the society as a whole. The teachings of Li and filial piety are greatly important especially to children growing up. It is common sense to respect and obey ones elders and putting that into law is a great way of ensuring a society with good and polite morals. It involved action internalization allowing one to be open to the sensations panoply of the experience. It maintains a healthy selflessness practices to oneself and as an example set to others. Personal approaches as well as the approaches of the at large demonstrates how these values are utilized in everything, the good and the bad, the detailed and the broad, the formlessness and the form. The rituals and practices in Confucianism are dynamic. These practices have been modified and revised in accordance to emerging societal beliefs. Though the practices are bound to change, the fundamental ideology remains the core of the religious beliefs.

Models In The Fashion Industry Cultural Studies Essay

Models In The Fashion Industry Cultural Studies Essay In the contemporary world, fashion has become a powerful force. For most of the people in our daily life, fashion is something they read about or buy in stores. In a broad sense, fashion means all things and a global business which covers a diverse range of commercial activities, ranging from the unglamorous worlds of mass garment production to celebrity- patronized fashion shows and the associated reportage in the fashion press (JacksonShaw, 2009). In the fashion world, modeling industry plays a central role in its developments. Thousands of people, especially those little girls, are dreaming to be involved in the fashion industry. In their impression, models work in photographers studios or runways or on the cover of magazines, they are in a fun; models are creative because they create their own look (Parmentier Fischer, 2011). They are the representation of artistic creativity and self- expression who always change their performance to project an appropriate image for different si tuations and specific clients and designs. In this sense, despite whether those youngsters have ever sought or gained entry into the field of fashion, in nowadays, they are encouraged to regard the life of the fashion model as an ideal myth. It is no exaggeration to suggest that many young girls treat being a fashion model as among the most glamorous and desirable of possible futures (Wolf, 1991). This article focuses on the real status of models in the fashion industry. Viewing models self-commodification as forms of aesthetic, entrepreneurial, and immaterial labor, I turn my attention on the polarized work of fashion models. Basing on the critical theory, this article uses three approaches (The culture industry, Governmentality, creativity) to explore how certain actors in a dynamic, constantly contested, cultural field may experience constraints on their individual identity quests. First, I argue that how the life of models looks like to the masses, and look for some reasons that why people would like to pursue the life of being a model. Then I focus more discussions on the unsustainable modeling identity projects in the fashion industry. Act as the aesthetic labor, models are faced with many restrictions and risks not only come from the groups that they cooperate with like agency, designer, editor, but also their competitors. Besides of that, some models also suffer from t he discrimination and inequality because of the divisions of the fashion modeling industry. So in this sector, I will take the plus- sized model for example in order to advance our understanding the institutional contexts in fashion industry and our insight into the limitations of those not general models face in pursuing their careers. Searching method For the sake of a deep and comprehensive understanding of fashion modeling, the best way to do the research is using participant observations and interviews. According to many scholars, they adopt this method interviewing models in different levels, gender, age and so on. Basing on the questions and contents, they do data selection to integrate the valuable information and report the results. Because of some limitations, however, I cannot do such interview, so I take full advantage of other resources. This thesis mainly adopts two methods of study. One is documentary research method, which is collecting a large number of materials about the modeling fashion industry in order to understand this field and occupation more comprehensively. First, I select some books and journals which ranging from the history of fashion industry such as marketing todays fashion (Paola Mueller, 1980), to the development of this field like Angela McRobbies British fashion design: Rag trade or image industr y? (1998). Basing on the predecessors research achievements I document an intensive aesthetic labor process. I also search information on the internet to see the characters of fashion models and some debates on the fashion modeling industry. Besides, I pay close attention to a reality show American Britains Next Top Model. By observing and analyzing the process of the competition and track the future development of participants I realize the ruthlessness of fashion modeling industry. The other searching method is comparative analysis approach. In order to highlight the contradictory work in this aesthetic labor market, I compare the different treatment between the high fashion models and commercial models, and the discrimination of those plus-sized models. Literature review Since it is considered to have originated in the mid- nineteen century in Paris, models has appeared in the view of the public. With confidence and enthusiasm, significant numbers of young women launched their own labels from the mid-1980s onwards. Back to the history, there are some critical factors to the success of start of fashion industry which include the support from the government and local authority by subsidy; the cooperation between designers with the producers, agencies and labors; recognition of the distinctiveness of fashion work as an independent cultural and artistic practice, not a conventional business activity. The recent researches have focused attention on different aspects of embodiment in contemporary labor practices, such as detailing the ways in which bodies are managed and surveyed at work (Freeman, 2000; Entwistle, 2004), how bodily performances at work are gendered (Taylor and Tyler, 2000; Gottfried, 2003) and the role of dress in marking out identities at work (Entwistle, 2001). Then a classic account of emotional labor as important in terms of opening up questions about the ways in which contemporary work practices harness the many embodied capabilities of workers. Within this broad research agenda, analysis has been directed towards aesthetic labor as one dimension of current trends in work practices (Pettinger, 2004; Speiss and Waring, 2005). In this article, I argue that previous scholarship on modeling fashion industry seldom explore the tensions between fashion as art form and the demand of a ruthlessly commercial industry. Building on previous research that has examined the staged performance of fashion models, I look for the backstage aesthetic labor process. Combining culture industry, governmentality and creativity, I focus on the unsustainable identity projects in the modeling fashion industry. The contradictory work in the modeling fashion industry From the catwalk to the high-style boutique, the common perception of the modeling fashion industry is glamour and indulgence. Indeed, to many people especially in nowadays, fashion modeling is much more than an occupation, but a dream of every little girl. Just as the feminist scholar Naomi Wolf suggests that it is a fantasy that probably the most widespread contemporary dream shared by young women from all backgrounds (Wolf, 1991). People aspires the ideal model life, which means to become a member of an elite and small group. Their bodies and personalities are intensely sought after for their aesthetic singularity and in return they can get some rewards such as money, fame, luxurious goods as well as celebrity status. Undoubtedly, those models careers not just limited in the field of fashion but extend to other culturally celebrated professions like singer or film actor. The models work as the aesthetic labor, which combines the affective, emotional and physical labor, they play to an advancing self production to extend beyond the confines of modeling work into daily life experience. As aesthetic laborers, they are demanded the effort of body in the production of an appropriately attractive appearance for work. However, in practice, models are always subject to fashions gaze, and endure many restrictions or discriminations coming from both outside and themselves, such as they have to engage in a range of bodily disciplines that relied on thin aesthetics, and do on beyond work hours, etc. We will talk about the restriction from the following aspects. 3.1 Personality In contemporary society, models are regarded as walking mannequins or passive hangers for clothes. The modeling industry moves in shorter cycles than ever before, comparing with other sectors, it is a personality based and subjective industry. In modeling much emphasis is placed on the projection of personality (Entwistle Wissinger, 2006), which forms an integral aspect of the aesthetic labor of freelancing models. Thus models see their bodies as objects of aesthetic contemplation through all manner of bodily work. It just adapt to the governmentality theory that Banks (2007) comes up in his book. It demonstrates that instead of using force and coercion, how the cultural worker has come to be governed only by subjectivizing discourses of enterprise. So models who want to succeed talk of having to become self-managing and astute about their product-their entire embodied self, must do self-control to ensure their current status. To produce a fashionable look, models need to wear the mo st fashionable clothes and go to the most fashionable parties. This situation will not be changed until they are successful. In the case of supermodels, they may no longer have to obey others instruction; they will be given the designer clothes, can cooperate with distinguished photographers and even can expand the career into other sectors. Take Tyra Banks for instance, as an excellent multi-dwelling star, she began her career as model, simultaneously she steps into other professions being the host of reality show, the actress, singer and dancer. Each of this field she has achieved remarkable achievement. These practices involve both aesthetic labor, in which workers invest in styling their bodies and personalities to get and keep work (Entwistle Wissinger, 2006), and entrepreneurial labor, in which workers invest time, energy and funds to foster professional relationships, and build their productive capacity in return for uncertain rewards. These two labors demand workers be enterprising, which they work to create an image that will sell. Models valorize their image, an image that is constructed on a whole day basis, making it difficult for models to distinguish between when they are on or off the job. This work to produce an image may be understood as aesthetic labor (Entwistle Wissinger, 2006). 3.2 Marginalization within the field The fashion system places a quite different valorization on different types of work within the field. There are quite lot of discriminations and unequal treatments between commercial models and editorial models. Commercial work is done for catalogues, website, and department stores; the aim is promoting products ranging from food to drink. While the contracts are regarded as relatively low status compared with the high-status brands promoted by editorial models. While one of the essential features of editorial models is being featured on the cover of or within the fashion pages of high fashion magazines like Vogue, Harpers Bazaar and Elle. Be the supermodel also means to modeling for couturiers and designers fashion shows and to be hired as the face for an international luxury brand of a fashion product such as shoes, clothing, or cosmetics(McRobbie, 2002). In contrast to commercial models, whose look are more conventionally beautiful or handsome, fashion models are referred to as ha ving an editorial look, their extreme appearance are often be described with such adjectives as quirky or edgy. A professional model is someone who consents in writing to or performs modeling for the transfer of the exclusive right to the use of his or her name, portrait, picture or image, for advertising or trade purpose. Models engage in identity construction within a field comprised of an international net work of relationships between various mutually dependent, but unequally powerful. But most models will do some of the less prestigious types of commercial work over the course of their careers, only a small set engages in editorial work, as it is much more restricted and competitive. When watching the American Next Top Model, the competitors are required have some personalities to be outstanding but as the same time observe the rules of the industry. They must match up what the photographers and judges demands and satisfied their clients. To those competitors they scarcely make their own decision, and the emotions and attitudes cannot express in the process of work. The payment between commercial models and editorial models also has a big disparity. The structure of the work means that models are usually hired by the hour, day or project, which means they have no guarantees of continued employment. Rewards for top models are disproportionately high but most models incomes are modest at best. Like other artistic careers, fashion modeling consists mainly of short-term contractual ties, in which employment is on a per-project basis, and teams are assembled around specific jobs which are then dispersed after the project is finished. In this sense, it is hard for many commercial models to find a permanently clients to afford their basic life.

William Shakespeares A Midsummer Nights Dream Essay -- Shakespeare M

William Shakespeare's A Midsummer Night's Dream Shakespeare’s A Midsummer Night’s Dream can be considered an archetypal comedy due in large part to the ill-defined characters. Part of what makes this play work so well is that rather than becoming too invested in any one character’s hopes and fears or desires and struggles, the audience is simply rooting for things to work out well in general. If the audience became too attached to any one character, they might lose sight of the bigger picture in their concern over, for example, Demetrius remaining drugged at the end of the play, or the disturbing repercussions of Helena marrying a man who only a few acts earlier she had urged to â€Å"Use me but as your spaniel†¦Ã¢â‚¬  (2.i.212). The audience is not plagued by these difficulties, however, because the lovers are only one or two shades more real than the characters presented by the Athenian laborers in Pyramus and Thisbe. A couple of the lines uttered in and about the play-within-a-play are very remi niscent of the â€Å"real† lovers whose trials and travails make up the rest of the work. The most appropriate line uttered by the mechanicals is â€Å"My love! Thou art my love, I think.† (5.i.207). This pretty well sums up the situation of the four lovers. Even before any fairy drugs enter the picture, they can’t seem to keep their affections straight. Demetrius, we learn, â€Å"Made love to†¦Helena, and won her soul†¦Ã¢â‚¬  (1.i.109-10). This comes out as he is in court with Hermia’s father, appealing to Theseus to force Hermia to marry him. His fickleness is in fact the cause of the entire conflict, since as far as we know the two couples were perfectly happy before his affections were switched. Later in the play, once the two coupl... ...worst are no worse, if imagination amend them.† (5.i.224-6). He refers here to theatre, but his statement can be more broadly applied to the idea of love as seen in this play. All four of the â€Å"real† lovers can be seen as â€Å"shadows† of actual people—they exist to be in love, to be in love with being in love, to talk about being in love, etc. They have no function beyond that and really are not capable of much more. The lovers of the play-within-a-play, without trying too hard, can seem to be remarkably similar to Lysander, Demetrius, Hermia and Helena. With just a little bit of imagination, they are in fact â€Å"no worse†. The play in Act 5 serves to reflect back an image of what we have just seen that is only slightly distorted, and it is in the smallness of the distortion that we can really understand how ridiculous the events that have just unfolded really are.

Characterization Of The Physician :: essays research papers

Direct Characterization:Doctor of physicsHe was very into astronomy.He kept his patient from being depressed by horoscope and magic.He could sense the fortune that'll arrive in his sick patients dwelling. He was a very good physician.He knew the cause of every sickness. His patient pays him in gold. He read a lot of medical books written by the famous physicians such as Esculapius, Deiscorides, Hippocrates and Hali' etc. He was careful about his diet; never ate a bite more than he should yet he ate healthily.He read buy little in the Bible.He dressed in blue and scarlet. He is careful with his money.He kept the gold he gained and loved it more than anything else.Indirect Characterization:He is well respected in the society since he is a doctor.He might be a descendant of one of the well-known physicians.He studied a lot about medicine and its causes. It said that he knew the cause of very malady, were it of hot or cold'.He probably isn't a Christian, at least not a devoted one. He c ures his patients not from his good-will, but because the gold he'll receive later.He enjoys reading books written about medicine, or anything that has to do with his field. He seems to be fastidious, and wary man.He's fairly rich (This is portrayed through his attire) yet not very generous, maybe even a bit stingy.The Social ClassDoctors, throughout the century has been considered the higher-class people, the more nobles ones. It was the same during the Medieval Period. They were regarded as the high-class, the well educated. Doctors and physicians alike were very influential, especially when knowledge about medicine weren't as perceived as now. People around look up to them and go to them for help.

Essay --

As classified by Thibodeau and Patton (2007) the six major classifications of the brain from the bottom of the brain and going upwards in direction are: â€Å"the medulla oblongata, pons, midbrain (the first three can be classified simply as the brain stem), cerebellum, diencephalon, and cerebrum. For the purpose and focus of this class, more attention will be made on specific anatomy found within those major classifications. According to Hart and Ksir, (2013) the midbrain, pons and medulla as the whole brainstem are responsible for the coordination of motor reflexes and sensory reflexes and are also listed as the general location as to which the neurotransmitters serotonin, dopamine, and norepinephrine are released. Nearly the entire amount of these neurotransmitters is produced within this proportionately small area (Hart & Ksir, 2013). A further breakdown of the reflex centers controlled by the brain stem as stated by Thibodeau and Patton, (2007) are as follows: Nuclei in the medulla contain a number of reflex centers. Of first importance are the cardiac, vasomotor, and respiratory centers. Other centers present in the medulla are for various non-vital reflexes such as vomiting, coughing, sneezing, hiccupping, and swallowing. The pons contains centers for reflexes mediated by the fifth, sixth, seventh, and eight cranial nerves†¦In addition, the pons contains the pneumotaxic centers that help regulate respiration. The midbrain, like the pons, contains reflex centers for certain centers for certain cranial nerve reflexes, for example, papillary reflexes and eye movements, mediated by the third and fourth cranial nerves, respectively. Having more neurons than all the other parts of the nervous system combined a... ...when a drug binds with a receptor in the brain, two effects can be had. The first effect is an agonist effect, in which the substance or drug is able to mimic the effect of the neurotransmitter it resembles and the second is an antagonist effect in where the substance or drug is able to fit the receptor but there is no resultant effect- in essence it blocks the receptor from accepting anything else, including the intended neurotransmitter (Hart & Ksir, 2013). As described by my previous Anatomy Professor Joseph Staley, â€Å"an agonist effect is like being able to start a Ferrari with the keys to a Honda and driving away while the antagonist effect is like getting the key to the Honda stuck in the Ferraris’ ignition and not being able to even put the real key in it and not drive it anywhere.† While it is very basic, it is also a very accurate description.

Problems in implementing a self-regulation system: the case of a young advertising industry Essay

Advertising can be both beneficial and harmful to the consumers. However, in the perspective of kids, they might think that advertising is good, essentially when they get into contact with something that entices them. Honestly, advertising is bad for kids. The primary objective of the advertisers is to market their products for people to buy. Besides, if we are happy with the way things are, then we develop less interest to buy. This is the secret of the advertisers; they subtly try to make the consumers unhappy so that the chances of buying advertised goods get facilitated. The advertisers develop mechanisms to persuade the consumers to buy the products. In many occasions, most of what the advertisers are selling are images or a lifestyle rather than the product itself. Average Americans gets exposed to 3, 000 advertisement per day, thus, by the time of graduation in high school, and they will have watched 350, 000 television commercials. In the bulletins of the commercials, the con sumers still have to go through the photo-shop besides putting ton makes ups from the advertisers. Therefore, it is an illusion of their real appearance. Advertisement is done on television, radios, internet, billboards, cellphones and magazines. As Higgins, (2008) put it, advertising is a legalized lying. This is standing the truth because some of the products advertised provide different information to the real product. For advertisement targeting at boys, they develop the notion that violence is the answer to making fun among them. However, for girls, they show that dolls and makeup is their interest. According to ZÃŒÅ'abkar & JancÃŒÅ'icÃŒÅ', (2004) as a young girl sees advertisement for makeups, the information derived is to advise them to try the product and that provides comfort for them at young age. Advertising makes kids lose their creativity and imagination. Hence, the more they get exposed to advertisements, the more they develop an addiction and instead of creating time to play and socialize with peers, they rather get glued inside watching television which is unhealthy. According to research evidence, 16 percent of the ki d are overweight and need to play because they are inactive. Televisions continually brainwash many kids with advertising.Advertising is an important institution because it provides the required information and knowledge about the products and services. However, ethical standards in advertisement must be observed. Many ethical concerns have been raised by myriad stakeholders in the company of advertising. Ethics, mostly referred to as the domain of inquiry is a discipline in which matters of wrong and right, virtue and vice, good and evil are systematically examined. Advertisement ethics examines advertising morality and advertising systematically. Advertising of toys, none violent games and sugar loaded focuses on the children who are the highest consumers in the market. Besides, decisions on advertisement are about making morally right decisions. The morality of advertisement includes all parts of sourcing of product quality and pricing. Scholars have viewed ethical behaviour in d issimilar ways; however, it is based on the experiences and personal values (Taylor, 2008). Ethical advertisement forms the marketing strategies of the company. However, it all counts on the company objectives and what they know is expected by the consumers in the product. Theoretical Approach to Ethics in Advertising             The publication of the affluent society provided influential and important critique of advertising. It argues that businesses concentrate on generating rather than focusing on consumer satisfaction. The approach claims that the company system has assumed sufficient power and size to render the consumer on making personal decision such as what and how much is produced. Ideally, this characterizes the revised sequence-a categorical denial of the accepted sequence of the independence of the consumer, which accords the economic system power to the individual. Besides, the modern industrialized countries had an effectively planned economy ruled by large corporations with minimal respect to the interests of the public. Galbraith also observed the massive expenditures for creating a huge scale. Elsewhere, in 1958, Packard’ populist work titled the hidden persuaders brought moral concerns about consumer manipulation.Besides, Bentham on his personal argument would o ppose advertisement. The utilitarianism theory, however do not offer a clear-cut opposition for advertisement. He asserts that he greatest happiness of the greatest number gets determined by the consulting the hedonic calculus. Therefore, it is of fair reasoning that the advertisement is bad for the kids. However, he argues that if greater happiness is achieved through advertisement, then there is no harm. But the consequence is what counts. Based on the utilitarianism advertisement is harmful to kids due to its unhealthy consequences. On the other hand, Kant would declare in no certain terms are advertisement beneficial for the kids. What is wrong is wrong†¦period. The theory argues that it is wrong because it translates to dishonesty. Advertisement on kids is cheating them and treating the kids as end agent. As Kant puts it, this violates the categorical imperative (Kopf, 2009). Besides, the advertising consequences are irrelevant in determining the ethical or unethical of th e advertisements. Dishonesty is dishonesty and advertisement to kids is immoral. The duty of an individual is to tell the truth, to be honest in the information given.Mumel, Pisnik, Horvat & Makovec, (2013) explain the Rand theory by noting that he would oppose advertisement since it compost of dishonesty, however not on deontological grounds. Besides, dishonesty is harmful since it has dire consequences on the lives of the consumers especially the kids. Providing false information in the advertisement is dishonesty because it is a pretense that the product is not what is advertised. Besides, refusal by the industry system to perceive the facts I like shutting the eyes of the consumers to reality. According to the theory, advertising is unethical because advertising to kids operates to destroy and negates the objective and necessary reason for promoting the consumer’s lives. Dishonesty denies the consumers the efficacy to make individual decisions thus depends on other people’s opinions. According to Rawls, he would conclude that advertisement is unjust, period. Advertisement is harmful since it violates the principle of equal liberty of minimal economic and social inequality. Therefore, according to Rawls, it is ethical to raise a person from poverty to security than to provide the individual with an equal amount of wealth or societal well-being. Ethics, he argues, requires financial gain sacrifices in order to hold justice for the consumers who are least advantaged. According to his theoretical work, he insists that what is wrong is wrong. It is wrong due to its dishonesty. Conversely, the advertisement industry is cheating the kids with their advertisements. Conclusion             Advertising is widely bombarded by critics. Besides, it is accused of promoting consumption and materialism, using sex cell, stereotyping, of causing people to buy the product they need, manipulating consumer behaviour or of taking advantage of children and overall it contributes to the downfall of the social system. The advertisement critics abound. Since hardly a week can go without some company or advertisement or the advertising industry being focal point of controversy. Even if the consumer argues it out that they hold the sovereignty of the economy, the industry of advertisement does not provide an ethical justification of the traditional marketing theory. The emergence of ethical concerns in organizations is a complex phenomenon that incorporates social interaction and individual interpretation. Theorizing about ethics needs to reflect and match the complexity References Higgins, N. (August 20, 2008). Advertising ethics. New Scientist, 199, 2670.)Kopf, D. A. (2009). Marketing, information and economic growth.Mumel, D., Pisnik, K. A., Horvat, M., & Makovec, N. (January 01, 2013). What are the characteristics of a good ad for children aged 9 to 12? Creator’s and parents perspective. Marketing Theory Challenges in Emerging Societies.Taylor, G. (August 20, 2008). Advertising ethics. New Scientist, 199, 2670.)ZÃŒÅ'abkar, V., & JancÃŒÅ'icÃŒÅ', Z. (January 01, 2004). Problems in implementing a self-regulation system: the case of a young advertising industry. Economic and Business Review, 6, 2.) Source document