Explain how the sea breeze and land breeze can happen Assignment

Explain how the sea breeze and land breeze can happen - Assignment Example The air above the land is warmer as compared to the air above the sea because of this heat absorption difference. The warm land air rises all through the day which results in decreasing the surface pressure. This difference in pressure causes the wind to blow from the high pressure area (sea or ocean) to the low pressure area (land) causing the sea breeze (Climate Education, 2013). The strength of the sea breeze depends on the difference in temperatures between the sea and the land. The more the difference, more strong will be the sea breeze. The largest example of sea breeze development is the Monsoon season in Southern Asia in which huge differences between the temperatures of cooler Arabian Sea and warmer land areas provide a strong base for the development of sea breeze (Holmes, 2007). The development of land breeze is just the opposite case of the sea breeze development. Land breeze usually occurs in the night when the temperature of the ocean becomes warmer than that of the land. The reason is that land loses the absorbed heat more quickly as compared to sea. Sea is a good absorber of sun’s energy due to which it cannot lose heat quickly when the sun goes down. On the other hand, land cannot absorb sun’s energy as efficiently as an ocean can do it because of which it loses heat more quickly upon sunset. The surface pressure also goes up on the land as the result of which the air starts moving towards the sea which is the low pressure area during night. Winds always blow from the high pressure surfaces to the low pressure surfaces. Therefore, when warm air rises, the temperature of the land goes down and a high surface pressure is created which causes the wind to blow towards the sea where the surface pressure is low. This shift of wind from the land to the sea causes the land breeze (Climate Education,

Project Management Essay Example | Topics and Well Written Essays - 3250 words

Project Management - Essay Example Henry Fayol significantly contributed to the development of strategic management techniques in the construction industry through establishing five functions of management. Planning was the first function of management which up to date is fundamental to the success of an organization. Cole observes that all the aspects of manufacturing depend on the initial plan to a large extent. It involves conducting an analysis of the present situation of an organization, as well as its future. After this analysis, the managers set the strategies for accomplishment of the organizational goals that are based on where the management would like the organization to be in future. Planning continues through out the life of the organization especially due to the fact that changes may be necessary so that an organization can cope with the dynamics of the operating environment. In other words, planning helps the managers to strategize to come up with solutions to emerging issues. It is important for the ma nagers to deal with challenges facing the business as well as the utilization of opportunities for the success of the organization. Bradford observes that strategic planning is the practice whereby an organization develops its course of action to accomplish upcoming objectives. The managers are in charge of evaluating the operating environment and the internal factors that affect business through strategic planning to ensure that the organizational goals are accomplished. This involves conducting a SWOT (Strengths Weaknesses Opportunities and Threats) analysis to ensure that the business remains on track. ... Planning continues through out the life of the organization especially due to the fact that changes may be necessary so that an organization can cope with the dynamics of the operating environment. In other words, planning helps the managers to strategize to come up with solutions to emerging issues. It is important for the managers to deal with challenges facing the business as well as the utilization of opportunities for the success of the organization. Bradford (2000) observes that strategic planning is the practice whereby an organization develops its course of action to accomplish upcoming objectives. The managers are in charge of evaluating the operating environment and the internal factors that affect business through strategic planning to ensure that the organizational goals are accomplished. This involves conducting a SWOT (Strengths Weaknesses Opportunities and Threats) analysis to ensure that the business remains on track (Cole, 2003). Managers in the construction and manu facturing industries have a role to play in ensuring that just in time deliveries are accomplished. Modern production is demand driven and therefore planning is necessary to ensure customer satisfaction. Egan emphasized on customer focus as an important aspect in regard to the success of the construction industry. Adoption of Egan’s theory of customer focus has significantly contributed to the emergence of just in time deliveries in the construction industry whereby contractors deliver the product before customers get anxious about their needs. Organizing is the second among Fayol’s functions of management in which the managers prepare for implementation of the plan. This is accomplished through evaluating and allocating the available resources to aid in the

Why School Is Important Essay Example for Free

Why School Is Important Essay I believe everybody should have a good start in their life. Having a good education is a great path to success. School provides knowledge, friendship, and intelligence. Education provides everyday skills, learning, and more. Several people in the world cannot afford for their kids to attend school, so its important to learn to read, write and communicate. The people that have the chance to attend school should work hard to get far in life. You must work hard to attend high schools, universities and colleges. Education provides fundamental skills that are required for most jobs. Now-a-days finding a job in todays world is becoming difficult each and everyday. Most of the world’s top jobs require advanced knowledge and intelligence. You can work as a top employee by attending school. School is very important because you earn education. Education is a key that has the ability to open many doors. For example math is important because math teaches knowledge and ways to solve problems. Students master these skills by watching, listening, reading, and writing. When you learn new things, you develop an understanding mind and knowledge. There are several ways to develop a wide knowledge; one way is paying attention to the instructor. Teachers feel happy and satisfied when the students pay attention and behave. It is good when your teacher thinks you’re valuable and important. When you misbehave, you lose the teachers trust and respect. By doing your homework and assigned items you will earn good grades. Also, by behaving and being a good student your teacher will like you for doing well in their class.

Psychodynamic Theory and Trait Theory of Personality

Psychodynamic Theory and Trait Theory of Personality The purpose of this paper is to understand the behaviour exhibited in a specific case study using Freud’s psychodynamic theory and Allport’s trait theory of personality. Personality is defined as the thoughts, feelings and behaviour of an individual that perseveres over time and different situations (Perelberg Ebooks, 2008). Following a summary of the case study the paper will provide a brief overview of each theory and go into detail about how each theory explains the behaviour and personality of Judy, a mother who is the focus of the case study. Judy loves cleaning her house. She desires receiving compliments regarding her cleanliness. Judy spends every weekend cleaning. Whenever guests were invited over Judy would spend a lot of time and effort making sure her house was spotless. She would instruct the kids on acceptable conversation and organise frequent family meetings. Judy did not understand why other family members wouldn’t take cleaning seriously. A neighbour once accidently left grass clippings on her front lawn which resulted in Judy ignoring that neighbour for two years. Even though the family were not in any financial troubles Judy would force everyone to take extreme measures to save money. Judy would get mad when her friends didn’t invite her to dinner parties. She frequently criticises her friends and does not understand why someone would not want to be her friend. The first theory that will be discussed is Freud’s psychodynamic theory. Psychodynamic theory explains personality by focusing on the conscious and unconscious motivation behind human behaviour, feeling and emotion (Shelder, 2010). Freud stressed that the mind is not a single construct, but is in fact made up of separate components. These mental processes are fuelled by sexual and aggressive urges. These urges stem from instinctual and biological drives (Perelberg Ebooks, 2008). Some of these urges may be unacceptable on a conscious level and are repressed into the unconscious where they build up over time until they influence thoughts, feelings or behaviour. The mind is divided into three components that house these urges. The id is an unconscious component that seeks pleasure. The superego is constructed from internalised rules and expectations. The ego mediates between the unconscious urges of the id and the firm rules of the superego. The interactions between these components determine human personality and behaviour. This model on human behaviour is called Freud’s Structural Model (Freud, 1961). Freud proposed that adult human behaviour is influenced by childhood experiences (Freud Hall, 2014). Specifically he proposed a model where childhood sexual development would influence adulthood personality and behaviour. Inadequate development in a psychosexual stage would result in a fixation that would negatively influence behaviour and personality later on in life. In order to deal with these issues the mind can employ a range of defence mechanisms. Defence mechanisms are unconscious processes that distort reality to reduce unpleasant feelings and thoughts such as anxiety (Freud, 1992). These processes arise from the ego. Anxiety and other unpleasant feelings are a result of the id or superego becoming too demanding and causing distress. The second perspective that will be used is Allport’s Trait Theory. Allport’s theory suggests that human behaviour and personality is influenced by emotional, cognitive and behavioural tendencies called traits (Allport Allport, 1921). A trait can either be a predisposition to behave in a certain manner or it could be a personality characteristic. These traits can be used to obtain an understanding of a subject’s overall personality. Allport organised these traits into a hierarchical structure with three levels. Cardinal traits lie at the top of the hierarchy and are traits that govern an individual’s whole behaviour or personality (Allport, 1966). Most people don’t have cardinal traits but if they do they generally only have a singular trait that dictates their behaviour and personality. The next level of traits is called central traits. These consist of general characteristics of personality present in most individuals. These traits affect behaviour the most (Allport, 1937b). The last level of traits is secondary traits which are characteristics that are only apparent when in contact with specific external stimuli. These secondary traits can conflict with central traits when activated and account for uncommon displays of behaviour which may contradict overall personality. A major theme of Allport’s theory is that of functional autonomy, which states that adult behaviour and personality is not related to earlier experiences but behaviour first started as a drive for a separate motive which over time the desire for the drive outgrows the motive resulting in the drive being separate, or autonomous from the original drive (Allport, 1937a). Since the original motive for the behaviour is lost it is difficult to find the source or reasoning behind behavioural traits. Freud will be the first theorist that will be used to discuss Judy’s behaviours and personality. Freud explains Judy’s excessive cleanliness due to an inadequate development of the anal stage of psychosexual development in childhood (Freud Hall, 2014). In the anal stage, which lasts from 18 months to three years of age the child is learning to become toilet trained which is the first step in autonomy from parents. Properly developing this skill leads to a sense of accomplishment and independence. The outcome of this stage is dependent on the methods employed by the parents to teach bowl control (Freud Hall, 2014). If parents are too strict then the child may develop an anal-retentive personality which results in the child being orderly, rigid and obsessive. In this case study Judy is showing signs of an anal-retentive personality by her obsession on having a clean house and her strict rules on where items go in the kitchen. This behaviour is maintained by her superego which dominates her thoughts, feelings and behaviour (Freud, 1961). Judy’s strict rules on cleanliness and order may be the reason why she is so controlling in the family’s financial situation, due to her strict nature on cleanliness carrying over to other aspects of her life such as finance. Judy maintains order by frequently organising family meetings which are an outlet for her unconscious desires of order to manifest. Her feelings regarding her relationships with other people are repressed into her unconscious where they build up and come out via criticism to Sarah, her daughter or to the recipients face. Judy seeks approval from her guests. This approval is a major part of her id. Judy pursues approval for her id by using strict rules from her superego to gather compliments regarding her home. Judy’s quest for approval results in anxiety from keeping a clean house and frustration from guests not inviting her to dinner. Anxiety is a threat to the ego from impulses generated by the id (Freud, 1992). She uses defence mechanisms to reduce anxiety. Defence mechanisms are an unconscious process that distorts reality so that the threat impulses to the ego do not become conscious (Freud, 1992). Whenever someone does not want her friendship Judy uses denial to ignore any criticisms she may have said which resulted in her loss of friendship. She may repress any memories where she acted in a way that is not friendly. To gain more information a psychodynamic psychologist would use performance based measures such as a projective test or free association (MacCann, Matthews, Zeidner, Roberts, 2003). Performance based measures reveal underlying attitudes and implicit motivations due to their indirect nature. These tests do not provide information about what the subject is thinking or feeling. A specific measure that would be used to gather more information is free association (Oxburgh Dando, 2011). Free association is a psychoanalytic technique where the individual is allowed to talk about whatever thoughts come to mind. This is an indirect measure that can provide information on an individual’s thoughts and feelings. The therapist would listen and take notes to try and find any underlying unconscious motivation to gain a better understanding of the individual’s personality and behaviour. This method can reveal dispositions about personality and behaviour that an individual is not consciously aware of possessing. The second theorist that will be used is Allport. Judy is obsessive to the point that it is classed as a cardinal trait. Her obsessive trait affects nearly every other aspect of her personality and behaviour. Her main high central traits are authoritative, economical, cleanly and sociable, which are all affected by her cardinal trait. These trait names are from Allport’s list of trait names that best define personality (Allport Odbert, 1936). Judy’s authoritative trait is evident in the way she informs her children on proper conversation topics and when organising family meetings to discuss the proper procedure and location of items. Her economical trait is shown through her strict rules governing her family’s finances. This is a clear example of how her cardinal trait has affected a central trait to the extreme. The trait of cleanliness is clearly shown to be an important trait of her personality as evident by her passionate cleaning ritual. Her sociability has a secondary trait where she gets angry when someone disrupts her clean home, shown by the neighbour who she ignored for two years. Judy also gets frustrated when other family members don’t see the value in keeping the home organised and clean, further supporting her secondary trait. One method to gain more information on Judy’s personality and behaviour can be to administer a self-report inventory such as the California Personality Inventory (CPI). The CPI is an inventory that measures personality traits (Groth-Marnat Mullard, 2010). The questions on the CPI relate to normal behaviours, feelings and attitudes regarding family and social matters. Self-report inventories directly measure how a person thinks and feels (MacCann, et al., 2003). Due to this explicit method the inventory is a good way to identify personality states and other behavioural traits that they can recognize about themselves. The two different perspectives share many similarities in their assessment of Judy’s behaviour and personality. Both perspectives conclude that her obsessive reliance on strict rules is a major factor in her philosophy on financial matters. Both perspectives believe that a certain characteristic (obsessiveness/cleanliness), dominates her whole personality and its effect carries over into other aspects of her personality and behaviour. Lastly both perspectives agree that her frustration at not being invited out to dinner parties by her friends is social in nature. Although the two perspectives seem to come to similar conclusions regarding Judy’s behaviour there are a couple of major differences. Freud’s perspective believes that her obsession towards cleanliness is due to a childhood experience concerning toilet training while Allport believes that cardinal traits such as this are developed later on in life and due to functional autonomy it is not possible to find out the cause of this trait. Freud’s theory has many positive benefits. It is a theory that is based on experimental psychology and it explains characteristics of personality (Freud Hall, 2014). Unfortunately the theory has an overemphasis on the unconsciousness and relies too heavily on childhood experiences (Perelberg Ebooks, 2008). The theory is mainly backed by data gathered via case studies and clinical observations which are not reliable as data gathered from a wide range of sources. Allport’s theory is based on objective and statistical data (Allport, 1966). There are no biases compared to Freud whose relationship with his mother is said to have greatly influenced his work (Allport Allport, 1921). The theory can account for any behavioural or personality aspect with traits. The theory itself is easy to understand and can be used with many different assessment measures. There are a few negative connotations with Allport’s perspective. The theory is a poor predictor of future personality and behaviour since the theory does not explain how traits are maintained (Bertocci, 1940). The theory does not discuss how the traits themselves have developed nor does the theory explain how personality works due to functional autonomy. There is also some discrepancy on the consistency of traits although that is partially explained via secondary traits. Allport’s theory does not take into account ecological, social or situational factors that may affect behaviour or personality. The definition of trait is broad and includes attitudes, habit and other tendencies such as need under one classification which may decrease the validity of traits. Freud’s perspective states that Judy’s major behavioural and personality attributes are due to an inadequate development in her childhood anal psychosexual development stage which has caused Judy to exhibit an anal-retentive personality that affects her behaviour negatively. Her behaviour results in the production of anxiety and Judy uses ego defence mechanisms to reduce anxiety. More information about Judy’s personality and behaviour can be gathered via free association. Allport’s perspective suggests that Judy’s behaviour and personality is due to a cardinal trait of obsessiveness which affects every other aspect of her personality from keeping her house clean and organised to managing her family’s finances. More information about Judy’s personality can be gained by conducting a self-report inventory on personality. Both perspectives focused on different aspects of Judy’s personality. Freud’s theory focused on the unconscious motivation behind Judy’s actions while Allport looked at the actions in detail. They both came to similar conclusions in that Judy is obsessive and that this is negatively affecting her relationships. References Allport, F. H., Allport, G. W. (1921). Personality Traits: Their Classification and Measurement. The Journal of Abnormal Psychology and Social Psychology, 16(1), 6-40. Allport, G. W. (1937a). The Functional Autonomy of Motives. The American Journal of Psychology, 50(1/4), 141-156. Allport, G. W. (1937b). Personality: A psychological interpretation. Allport, G. W. (1966). Traits revisited. American psychologist, 21(1), 1. Allport, G. W., Odbert, H. S. (1936). Trait-names: A psycho-lexical study. Psychological Monographs, 47(1), i-171. Bertocci, P. A. (1940). A critique of G. W. Allports theory of motivation. Psychological Review, 47(6), 501-532. Freud, A. (1992). The Ego and the Mechanisms of Defence: Karnac Books. Freud, S. (1961). THE EGO AND THE ID. The American Journal of the Medical Sciences, 5(1), 656. doi:10.1097/00000441-196111000-00027 Freud, S., Hall, G. S. (2014). A General Introduction to Psychoanalysis. Auckland: The Floating Press. Groth-Marnat, G., Mullard, M. J. (2010). California Psychological Inventory. In The Corsini Encyclopedia of Psychology: John Wiley Sons, Inc. MacCann, C., Matthews, G., Zeidner, M., Roberts, R. D. (2003). PSYCHOLOGICAL ASSESSMENT OF EMOTIONAL INTELLIGENCE: A REVIEW OF SELF-REPORT AND PERFORMANCE-BASED TESTING. [Article]. International Journal of Organizational Analysis (2003), 11(3), 247-274. Oxburgh, G. E., Dando, C. J. (2011). Psychology and interviewing: what direction now in our quest for reliable information? The British Journal of Forensic Practice, 13(2), 135-144. doi:http://dx.doi.org/10.1108/14636641111134378 Perelberg, R. J., Ebooks, C. (2008). Freud: A Modern Reader. Hoboken: Wiley [Imprint]. Shelder, J. (2010). The Efficacy of Psychodynamic Psychotherapy. Psychotherapy in Australia, 16(3), 38-51.

capital punishment :: essays research papers

It is unreasonable to think that to take the life of a man who has taken that of another is to show lack of regard for human life. We show, on the contrary, an emphatic regard for it, by the adoption of a rule that he who violates that right in another forfeits it for himself. My agreement with these, the words of philosopher John Stuart Mill, compels me to affirm today’s resolution, that capital punishment is justified. My value premise for the round will be justice, giving each individual his or her due. My value criterion is societal benefit without infringing on individual rights. -I feel it is necessary to observe, before I begin, that while I feel the death penalty is just, it is only just as punishment for certain crimes. However, If I can prove the justice of the death penalty as a punishment for one specific crime, It would affirm the resolution. In this round, I will attempt to prove that the death penalty is a just punishment for first degree, premeditated murder. (Serial murderers) -Contention #1: by murdering another, criminal’s forfeits their right to life. The system of punishment is based on taking away the liberties of convicted criminals. In committing a crime, an individual gives up certain rights, and it is because of this forfeiture of rights that we can impose punishment upon them. The amount of rights forfeited is in some manner proportional to the severity of the crime for which the individual was convicted. If someone commits a minor crime, such as littering, they lose a small amount of right. Therefore it is justified to take from them a small amount of their liberty, possibly economic liberty through a fine. As the severity of the crime increases, the amount of right forfeited increases likewise. In other words, if I kill a woman, I am being unjust because I am doing to her what I would not have her do to me. I am expressing that we are not equals, and that I am her superior. By demonstrating that I have lost my right to life, the government reaffirms that the two of us are in fact equal. By demonstrating that we are equal, the state upholds justice. Immanuel Kant explains the position, arguing: â€Å"If he has committed murder, he must die. Here there is no substitute that will satisfy justice. There is no similarity between life, however wretched it may be, and death, hence no likeness between the crime and the retribution unless death is judicially carried out upon the wrongdoer†¦Ã¢â‚¬  (Metaphysics of Moral)

Kurt Vonnegut’s Slaughterhouse-Five Essay -- Kurt Vonnegut Slaughterho

Kurt Vonnegut’s Slaughterhouse-Five Great artists have the ability to step back from society and see the absurd circus that their world has become. Such satirists use their creative work to reveal the comic elements of an absurd world and incite a change in society; examples include Stanley Kubrick’s film, Dr. Strangelove, and Joseph Heller’s novel, Catch-22. Both works rose above their more serious counterparts to capture the critical voice of a generation dissatisfied with a nation of warmongers. Completing this triumvirate of anti-war classics is Kurt Vonnegut’s novel, Slaughterhouse-Five. Infusing his social commentary with science fiction, satire, bizarre characters, and the problem of death, Vonnegut creates one of the most effective arguments against war in the American canon of literature. The life of Kurt Vonnegut began on November 11, 1922 in Indiana. He aged and entered school, picking up an affinity for the written word while editing his high school paper (Klinkowitz, â€Å"Chronology† 3). As he grew up, Vonnegut faced a nation rapidly changing under the burdens of the Depression. This economic disaster harmed Vonnegut’s family as well, causing his parents to make countless sacrifices to keep their family from crumbling under the pressure (Klinkowitz, â€Å"America† 8). Vonnegut survived the Depression to enroll at Cornell University in Ithaca, New York, where he majored in chemistry and biology. Three years into school he enlisted in the United States Army and fought in World War II. One year later Germans captured Vonnegut and held him as a prisoner of war in Dresden. He lived in this city for less than half a year before he survived the â€Å"boundless† â€Å"destruction† (Vonnegut, Slaughterhouse-Five 22) caused by the D... ...uarterly 103 (1998): 17. Simpson, Josh. â€Å"’This Promising of Great Secrets’: Literature, Ideas, and the (Re)invention of Reality in Kurt Vonnegut’s God Bless You, Mr. Rosewater, Slaughterhouse-Five, and Breakfast of Champions.† Studies in Contemporary Fiction 45 (Spring 2004): 261-271. Infotrac Onefile. 28 Oct. 2004. . Tanner, Tony. â€Å"The Uncertain Messenger: A Reading of Slaughterhouse-Five.† Merrill 125-130. Vees-Gulani, Susanne. â€Å"Diagnosing Billy Pilgrim: A Psychiatric Approach to Kurt Vonnegut’s Slaughterhouse-Five.† Studies in Contemporary Fiction 44 (Winter 2003): 175-184. Infotrac Onefile. 28 Oct. 2004. . Vonnegut, Kurt. God Bless You, Mr. Rosewater or Pearls Before Swine. New York, NY: Dell Publishing, 1965. ---. Slaughterhouse-Five. New York, NY: Delta Fiction, 1969. Kurt Vonnegut’s Slaughterhouse-Five Essay -- Kurt Vonnegut Slaughterho Kurt Vonnegut’s Slaughterhouse-Five Great artists have the ability to step back from society and see the absurd circus that their world has become. Such satirists use their creative work to reveal the comic elements of an absurd world and incite a change in society; examples include Stanley Kubrick’s film, Dr. Strangelove, and Joseph Heller’s novel, Catch-22. Both works rose above their more serious counterparts to capture the critical voice of a generation dissatisfied with a nation of warmongers. Completing this triumvirate of anti-war classics is Kurt Vonnegut’s novel, Slaughterhouse-Five. Infusing his social commentary with science fiction, satire, bizarre characters, and the problem of death, Vonnegut creates one of the most effective arguments against war in the American canon of literature. The life of Kurt Vonnegut began on November 11, 1922 in Indiana. He aged and entered school, picking up an affinity for the written word while editing his high school paper (Klinkowitz, â€Å"Chronology† 3). As he grew up, Vonnegut faced a nation rapidly changing under the burdens of the Depression. This economic disaster harmed Vonnegut’s family as well, causing his parents to make countless sacrifices to keep their family from crumbling under the pressure (Klinkowitz, â€Å"America† 8). Vonnegut survived the Depression to enroll at Cornell University in Ithaca, New York, where he majored in chemistry and biology. Three years into school he enlisted in the United States Army and fought in World War II. One year later Germans captured Vonnegut and held him as a prisoner of war in Dresden. He lived in this city for less than half a year before he survived the â€Å"boundless† â€Å"destruction† (Vonnegut, Slaughterhouse-Five 22) caused by the D... ...uarterly 103 (1998): 17. Simpson, Josh. â€Å"’This Promising of Great Secrets’: Literature, Ideas, and the (Re)invention of Reality in Kurt Vonnegut’s God Bless You, Mr. Rosewater, Slaughterhouse-Five, and Breakfast of Champions.† Studies in Contemporary Fiction 45 (Spring 2004): 261-271. Infotrac Onefile. 28 Oct. 2004. . Tanner, Tony. â€Å"The Uncertain Messenger: A Reading of Slaughterhouse-Five.† Merrill 125-130. Vees-Gulani, Susanne. â€Å"Diagnosing Billy Pilgrim: A Psychiatric Approach to Kurt Vonnegut’s Slaughterhouse-Five.† Studies in Contemporary Fiction 44 (Winter 2003): 175-184. Infotrac Onefile. 28 Oct. 2004. . Vonnegut, Kurt. God Bless You, Mr. Rosewater or Pearls Before Swine. New York, NY: Dell Publishing, 1965. ---. Slaughterhouse-Five. New York, NY: Delta Fiction, 1969.

Alcohol and Energy Drinks- A literature review Essay

?In recent years, researchers have begun to focus attention on an emerging trend of consuming energy drink mixed with alcohol AmED. Consumption of AmED is thought to have a correlation with high-risk behavior and negative effects on the consumer. Several research articles have examined the various facets of this practice. Some of the points of consideration that have been researched include the motivations behind consuming AmED, the effects of consuming AmED on alcohol consumption and the likelihood of engaging in risk taking behaviors after consuming AmED compared to alcohol alone. This literature review will examine the following four articles in an attempt to explore this area of research. Energy drinks are beverages that boast the ability to provide the consumer with an increase in energy. Energy drinks frequently contain large amounts of caffeine. The upper daily recommended limits for an adult in regards to caffeine is XXX. Levels of caffeine can be up to 300mg per serving. A 6oz coffee contains 100mg. The caffeine from energy drinks is known to have a stimulating effect on the nervous system. Many brands of energy drinks contain additional chemicals including plant-based stimulants (guarana and yerba mate). The effect of these on the body is not well understood as there has been little research. Simple sugars such as glucose and fructose are also found in some energy drinks. Other potential ingredients include glucronolacteone (a naturally occurring metabolite), amino acids (taurine, carnitine and creatine), herbs (Ginko Biloba and ginseng) and vitamins. In a research paper by Peacock and Bruno (2012a), patterns of use and motivations behind the consumption of AmED were examined. The focus of this investigation was to examine the motivation of participants to consume AmED through self-reporting techniques in the form of an online questionnaire. The sample of 400 participants aged 18-35 years who had reportedly consumed AmED in the past 6 months. The results of the study indicated that 75% of participants used AmED for energetic purposes, 50% reporting use to extend their stay at a public venue, 60% claimed they were motivated by situational circumstances, such as mixed drinks containing ED, 40% reported sharing AmED with a companion, 20% used AmED to mask the flavor of alcohol, 50% of the sample reported using AmED to have more fun and only 33% reported consuming AmED to get more drunk Peacock al et (2012a). In addition to taste and situational reasons, the participants in this study appeared to be motivated by functional and hedonistic outcomes. Only a small number of participants being motivated by the desire to increase the level of drunkenness or experience similar effects to elicit drugs. A study conducted by O’Brian, McCoy, Rohdes, Wagoner and Wolfson (2008), where by responses from 4,271were recorded via a web based survey. Participants who consumed AmED in the past 30 days reported consuming significantly more alcohol in a typical drinking session as well as reporting more drinking sessions than those who did not consume AmED O’Brian et al. (2008). AmEd consumers also reported episodes of weekly drunkenness and among the sample who reported consuming AmED a single drinking session consumed 36% more than students who didn’t not report consumption of AmEd. The results of Peacock et al. (2012b) indicate that although risk taking behaviors occurred during sessions of consumption of both alcohol and risk taking behavior that occurred with AmED was statistically less than the risk taking behaviors that occurred in alcohol alone sessions. However consumption of AmEd did result in higher negative physiological and psychological outcomes than those reported from consuming alcohol. Verster, Aufricht and Alford (2012), conducted a review of articles of articles relating to the consumption of AmED. It was revealed through a critique of multiple correlational studies that there are currently insufficient properly controlled studies to draw any firm conclusions regarding the effects of AmED. Conclusions reached in their report were that only a minority of the student population occasionally consumes AmED Vester (2012). Research also suggested some evidence that AmED may result in an increase in some aspects of alcohol- induced performance impairment. There is no consistent evidence that alcohol alters perceived levels of intoxication, no evidence that consumption of ED causes an increase in alcohol consumption, no direct evidence exists to suggest that ED is linked to drug and alcohol dependence or abuse. A personality predisposed to higher levels of risk taking behavior may be the primary reason for increasing alcohol and drug abuse and that AmED may be a component of that lifestyle. The literature available relating to AmED consumption is insufficient. Presently there is an insufficient amount of evidence to link the consumption of AmED to an increase in risk taking behavior, increase in consumption of alcohol or negative effects on health. To understand the true effects of AmED further research is required. To draw more concrete conclusions about the effect of AmED there is a need for more complex and properly controlled clinical studies need to be undertaken. Research design needs to explore relationships with a within subject design whereby the relationship between the ingestion of AmED and the consumption of alcohol is further explored and documented.